Group 1 - The "Su Super" league has sparked a consumption wave, with cultural products related to the league selling out quickly, indicating a strong market response [1][4] - The integration of traditional cultural elements, such as Jiangsu's silk and embroidery, into modern products has revitalized interest in these crafts while appealing to football fans [2][3] - The "Su Super" league has created a platform for local brands, such as "Kediyuan," to launch and promote merchandise, resulting in significant sales growth and engagement with fans [4][5] Group 2 - The introduction of unique products like the "Su Super" themed ice cream by Jiangsu Huanran Yixing Food Technology Co., which has become a popular item at matches, showcases innovation in food marketing [6] - The "Su Super" league is projected to generate over 300 million yuan in economic benefits, highlighting its impact on the local economy and sports industry [6]