Core Viewpoint - The article discusses the release of guidelines by the State Administration for Market Regulation and other departments aimed at improving the quality of products and services on online trading platforms, with a focus on combating misleading marketing practices [1] Group 1: Regulatory Actions - The guidelines emphasize the need to address misleading marketing practices and illegal activities related to false or misleading product quality information published online [1] - There will be a strict crackdown on false advertising and promotional activities in key sectors such as live-streaming sales, food, pharmaceuticals, cosmetics, medical devices, and financial products [1] - The guidelines also target online sales of false reports, qualification certificates, and other documents by inspection and testing institutions, enhancing comprehensive governance in sectors like jewelry, gemstones, and precious metals [1] Group 2: Consumer Protection - The guidelines aim to strengthen the regulation of platforms and operators that induce consumers into transactions through illegal means [1]