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两款土特产卖成“爆款”!这家公司找到强村富民金钥匙
Nan Fang Nong Cun Bao· 2026-01-10 00:34
Core Viewpoint - The article highlights the successful transformation of a rural community's economy through innovative market-driven strategies, leading to the creation of popular agricultural products that benefit local residents. Group 1: Economic Transformation - The village collective economy has shifted from "blood transfusion" to "blood production," stimulating endogenous development in rural areas [2][4]. - The establishment of the Luoyuan Yao Autonomous County Luowu Rich Village Agricultural and Tourism Development Company has converted local resources into market capital, ensuring collective benefits for all villagers [5][6]. - The company achieved a production value of over 600,000 yuan and a profit of approximately 100,000 yuan within a year, significantly enhancing the collective economic benefits [19]. Group 2: Product Development - The company successfully launched two self-branded processed agricultural products: "Luowu Rich & Jinmen Bridge" sweet potato noodles and "Yao Township Silk Seed Rice," which have gained market recognition [7][8]. - The sweet potato noodles are made from high-quality local sweet potatoes and wheat flour, designed for urban consumers with convenient packaging [24][30]. - The "Yao Township Silk Seed Rice" is cultivated in an ecologically favorable environment, adhering to strict agricultural practices, and has received multiple quality certifications [36][39]. Group 3: Market Strategy - The company has adopted a "collective-led, market-operated" model, ensuring that the village retains control over core industries and profit distribution [11][12]. - It has established a comprehensive supply chain that includes production, processing, and sales, tapping into various sales channels such as e-commerce and corporate procurement [48][50]. - The successful market performance of both products has led to significant economic returns for the village, allowing residents to share in the benefits through land transfers and employment opportunities [54]. Group 4: Future Prospects - The company plans to expand its product line and develop more high-quality agricultural products with local characteristics, aiming to promote the "Luowu brand" beyond the local area [56]. - The experience of Luowu Village serves as a valuable model for similar rural areas seeking sustainable economic development through collective organization and market integration [59].