Core Viewpoint - The "Shared Plan" Longzhutan Good Goods Shopping Fair in Changsha is a vibrant event showcasing local products, attracting significant consumer interest and sales, particularly in traditional and health-oriented goods. Group 1: Company Highlights - Lichen Industrial, a well-known brand in Hunan, experienced high demand for its Golden Coconut Oil Essence Soap, which sold out quickly, indicating strong consumer interest in quality local products [1][2] - Longpai Food, a century-old brand, showcased its traditional soy sauce, which is made using ancient methods and has gained popularity for its "zero additives" variant, appealing to health-conscious consumers [4][5] - Zhongcao Era Agricultural Technology presented its authentic Youxian rice noodles, emphasizing zero additives and quick cooking time, which resonated well with consumers looking for traditional flavors [7][9] - Xingxiwang Food brought nostalgic products like the upgraded Wangzai Milk Candy package, incorporating interactive elements like QR codes for cash rewards, enhancing consumer engagement [9] - Chunguang Jiuhui Modern Traditional Chinese Medicine introduced AI technology for health diagnostics, promoting a new trend in health-oriented products for the New Year [11][13] Group 2: Market Trends - The fair highlighted a blend of traditional flavors and modern health concepts, with a focus on quality and consumer engagement, reflecting changing consumer preferences towards healthier and more authentic products [1][13] - The event showcased a variety of products across different categories, from cleaning supplies to gourmet foods, indicating a diverse market catering to various consumer needs during the festive season [1][13]