Core Viewpoint - The company aims to develop suitable IP trend products based on the unique characteristics of the Zootopia IP, audience needs, and market trends, to create high-quality products that combine IP recognition and market competitiveness, continuously releasing the commercial value of the IP and providing users with more distinctive consumption choices [2] Group 1 - The company will leverage the unique attributes of the Zootopia IP to inform product development [2] - The focus will be on understanding target audience demands and market trends [2] - The goal is to create products that are both recognizable and competitive in the market [2] Group 2 - The company intends to continuously release the commercial value of the IP [2] - There is an emphasis on providing users with distinctive consumption options [2]