Core Insights - The 8th China International Import Expo will be held in Shanghai from November 5 to 10, showcasing the German high-end adult dietary nutrition brand Mom's Garden, which will present its two sub-brands, "Mom's Garden百草园" and "Mom's Garden任我行" [1] - Mom's Garden views the Chinese market as a crucial part of its global strategy and a core driver of its growth, aiming to leverage the expo's "spillover effect" to introduce more German research-based dietary solutions tailored to Chinese consumer needs [1][2] - The expo serves as a bridge for global companies to share opportunities in China and deepen local cooperation, with Mom's Garden focusing on integrating global research advantages with local health demands [1] Product Focus - Mom's Garden will highlight its scientific nutritional achievements in bone health and gut health, showcasing products like the popular "任我行液体钙" from its bone health sub-brand and various products from its gut health sub-brand [2] - The expo is positioned not just as a product showcase but as a connector of value and trust, with Mom's Garden planning activities such as a "clinical evidence" press conference and the establishment of the 任我行 Bone Health Research Institute to build a trust loop from professionals to consumers [2] - Mom's Garden aims to extend its value chain in the Chinese market by transforming showcased innovations into products for Chinese households and planning local R&D investments, aligning with the "Healthy China" strategy [2]

Core Insights - The demand for health and preventive care products is significantly increasing in Asia and globally, presenting both opportunities and challenges for the industry [3] - Mom's Garden showcased its "0 laxative" gut health solutions at the Vitafoods Asia 2025, attracting attention from international clients and industry partners [1][3] Industry Overview - The Vitafoods Asia serves as a crucial international platform for Asia-Pacific enterprises to grasp trends and connect resources amidst rising international competition, high R&D costs, and regulatory compliance challenges [3] - The event highlighted the growing market for health products, with a focus on innovative solutions that cater to regional consumer needs [3] Company Highlights - Mom's Garden, established in 2002, emphasizes "scientific nutrition, natural power" and focuses on gut health and bone care, aiming to provide natural, safe, and long-lasting dietary solutions [8] - The brand has achieved significant success in the European and American markets and entered the Asia-Pacific market in 2020, adapting to local dietary habits and cultural preferences [8] - The company plans to deepen its localized product strategy in the Asia-Pacific market, leveraging scientific evidence to develop safe and effective nutritional products tailored to regional consumer characteristics [8] Product Innovations - Mom's Garden's key products, including Baicao Garden Qingqing Tablets and Baicao Garden AKK Probiotics, utilize a targeted release system to address constipation and gut microbiome imbalances [5][6] - The "0 laxative" approach is designed to meet the demand for gentle and long-lasting solutions, contrasting with traditional gut health products that rely on stimulants [5][6]