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“广德三件套”炒热皖浙文旅“一桌菜”
Xin Lang Cai Jing· 2025-12-28 23:34
Core Viewpoint - The 2025 Anhui-Zhejiang Cultural and Tourism Industry Cooperation Symposium aims to enhance collaboration between the two provinces, facilitating efficient flow and synergy of projects, capital, technology, and talent to promote high-quality development in the cultural and tourism sectors [1] Group 1: Event Overview - The symposium was held on December 23 in Guangde City, bringing together officials from cultural and tourism departments and representatives from key enterprises in both provinces [1] - The event is part of a broader initiative to strengthen the integration of cultural and tourism resources between Anhui and Zhejiang, leveraging their geographical and cultural connections [1][3] Group 2: "Guangde Three-Piece Set" Phenomenon - The "Guangde Three-Piece Set," consisting of local delicacies, has gained immense popularity online, with a total view count exceeding 2.3 billion and attracting significant tourist traffic to Guangde [2] - From November 24 to December 20, Guangde received over 4.68 million visitors, nearly ten times its resident population, largely driven by the interest generated by the "Three-Piece Set" [2] Group 3: Collaborative Achievements - Since the elevation of the Yangtze River Delta integration to a national strategy in 2018, Anhui and Zhejiang have made significant progress in cultural and tourism collaboration, focusing on resource sharing and mutual empowerment [4] - Recent initiatives include the "Super Anhui" food competition and joint activities during the Anhui International Cultural Tourism Festival, which have fostered new cultural tourism products [4] Group 4: Market Integration and Ecological Cooperation - In 2024, over 30 million visitors from Zhejiang are expected to visit Anhui, while 22 million Anhui residents are projected to travel to Zhejiang, highlighting the growing inter-provincial tourism market [5] - The construction of the Hangzhou-Huangshan world-class ecological and cultural tourism corridor is a key project that connects major scenic areas and facilitates a "one-hour tourism circle" [5] Group 5: Future Development Strategies - The symposium emphasized the need for a systematic approach to enhance collaboration, focusing on project construction, industry upgrades, and ecological cultivation [6][7] - Suggestions include establishing a regular mechanism for enterprise engagement, creating a shared cultural IP resource pool, and promoting digital cultural products to reach a global audience [7][8]