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聚焦主动健康理念,“全勤生”赫力昂携70余款创新产品再赴约
Guo Ji Jin Rong Bao· 2025-11-06 13:44
Core Insights - The China International Import Expo (CIIE) serves as a key platform for promoting high-level opening-up and mutual benefits, with Haleon participating for the eighth consecutive year, showcasing over 70 core products across five health domains [1][2][6] - Haleon's participation reflects strong confidence in the Chinese market, as highlighted by the positive market response to previously showcased products, demonstrating the "spillover effect" of the CIIE [2][6] - The company introduced several new products and advanced digital health management tools, emphasizing the shift from passive to proactive health management among Chinese consumers [4][6] Product Showcase - Haleon displayed over 70 products, including 11 new products and 3 global debuts, focusing on pain management, oral health, nutritional health, respiratory health, and skin health [1][4] - New products featured include Glucosamine Sulfate Capsules, Centrum PRO Advanced Nutrition Packs, and South African Nightshade Sleep Tablets [4] Strategic Collaborations - During the CIIE, Haleon announced collaborations with Peking University Health Science Center and signed agreements with JD Health and Ping An Good Doctor to strengthen local partnerships [5] Market Commitment - Haleon's continuous participation in the CIIE indicates a long-term commitment to the Chinese market, supported by the full acquisition of its OTC joint venture and expansion plans in Suzhou [6] - The company aims to enhance its product offerings in response to changing demographics and increasing health awareness among Chinese consumers [6]