Core Insights - Technological innovation is increasingly becoming the core driving force behind the growth of domestic brands in China [1] - The 138th Canton Fair highlights the trend of advanced manufacturing and the importance of technology in product development [1] - Companies are focusing on creating differentiated products to attract consumers willing to pay a premium [3][7] Industry Trends - The electronic consumer goods sector is expected to achieve a new balance between price, quality, and brand building, leading to a healthier market structure [1] - There is a noticeable trend of foreign customers upgrading their consumption from low-end to high-end products, reflecting a shift towards more integrated and higher-performing offerings [5] - Companies are encouraged to focus on niche consumer segments and understand their usage scenarios to uncover new application directions [5] Product Development - Companies are advised to broaden their perspectives and integrate technologies from other industries to create new product forms [3] - Successful differentiation in consumer perception can lead to a penetration rate five times that of ordinary brands, indicating sustainable growth potential [3] - Innovative products showcased at the Canton Fair include a desktop projector with interactive features, demonstrating a shift from passive display tools to intelligent interactive partners [6] Brand Building - Increasing brand exposure and implementing multi-channel marketing strategies are crucial for brand development [7] - Companies should explore consumer preferences and adopt differentiated marketing strategies to address core pain points, enhancing brand recognition [7] - Continuous investment in R&D, comprehensive brand marketing, and localized marketing efforts have contributed to significant sales growth for companies [8]