Core Insights - The grand opening of Hema Fresh at Yin Feng Jiu Xi Cheng on September 26 has generated significant consumer enthusiasm, marking it as a new commercial benchmark in Jinan [2] - The opening has activated regional commercial vitality, with multiple well-known brands also starting trial operations simultaneously [2] Group 1: Commercial Development - Yin Feng Jiu Xi Cheng is positioned as a new commercial landmark in East Jinan, creating a "1-kilometer quality living circle" that connects high-end commercial offerings with community needs [5] - The project enhances the convenience of life for East Jinan residents and leads to an upgrade in regional consumption patterns [5] Group 2: Brand Integration and Offerings - The opening features a diverse range of brands, including Hema Fresh, Qilu Bank, and various entertainment and service providers, offering significant opening promotions and activities [8] - A variety of quality brands have signed on to the shopping center, including technology brands like Xiaomi and OPPO, as well as dining options like KFC and Pizza Hut, catering to both convenience and family entertainment needs [8][10] Group 3: Market Positioning - Yin Feng Jiu Xi Cheng is emerging as a powerful commercial engine in the eastern region, with only a few prime dining spaces remaining available for lease, inviting strong brands to seize the opportunity [10] - The center is not only a supply station for local residents but also a rapidly rising star in Jinan's urban commercial landscape, thanks to its comprehensive commercial offerings and limited entry opportunities [10]