Core Viewpoint - The article highlights the significant growth in tourism in Heyuan City, showcasing the successful integration of agriculture, culture, and tourism, particularly around the Wan Green Lake area, which has become a key driver for local economic development [2][4][6]. Tourism Performance - During the 2025 National Day and Mid-Autumn Festival holiday, Heyuan received 1.4389 million visitors, generating a tourism revenue of 1.354 billion yuan [2]. - Year-on-year growth rates for visitor numbers and tourism revenue were 10.88% and 12.85%, respectively [3]. - From January to August 2025, the city welcomed a total of 7.0204 million tourists, achieving a total tourism income of 7.593 billion yuan [3]. Agricultural and Cultural Integration - Heyuan has been actively promoting the integration of agriculture, culture, and tourism, enhancing the quality of tourism products to support rural revitalization [4][5]. - The city has developed a comprehensive tourism development plan centered around Wan Green Lake, aiming to create a "lake-led, multi-point support" model for agricultural and cultural tourism integration [12][13]. Resource Development and Attractions - The Wan Green Lake has been designated as a national 5A scenic area, with various themed routes developed, including "lake + health" and "lake + cuisine," attracting over 200,000 visitors annually [14][15]. - The city has established over 80 registered homestays around the lake, with 4 recognized as national automobile self-driving sports camps, representing a significant portion of the province's offerings [17]. Event and Activity Promotion - Heyuan has organized various events such as the Peach Blossom Festival and Tea Culture Tourism Week, drawing approximately 500,000 visitors for single events [19][24]. - The city has also developed cultural tourism products, including non-heritage displays and folk performances, contributing to the local tourism economy [25][26]. Future Development Plans - Looking ahead, Heyuan aims to leverage the world-class "lake + green development zone" and enhance brand building to attract more visitors from the Greater Bay Area [33][41]. - The city plans to upgrade its scenic spots and create more high-grade tourism attractions to sustain the momentum of agricultural and cultural tourism integration [45].