Core Viewpoint - Fushi Holdings has extensive experience in digital marketing, offering a wide range of services to help businesses achieve online and offline integration and enhance brand communication and value transformation [1] Group 1: Company Overview - Fushi Holdings has been deeply involved in the digital marketing sector for many years, accumulating a large number of high-quality clients [1] - The company's business covers various aspects of digital marketing, including digital content marketing, social media marketing, video marketing, live streaming marketing, private domain marketing, performance marketing, intelligent precise distribution, and influencer marketing [1] Group 2: Industry Contribution - Fushi Holdings leverages its rich industry experience and resources to promote industry progress and development alongside numerous competitors [1] - The company aids enterprises in achieving deep integration of online and offline strategies, facilitating precise brand communication and value transformation [1]

Core Viewpoint - The article discusses the evolution and challenges of China's advertising law over the past decade, emphasizing the need for a regulatory framework that adapts to digital marketing trends and reduces excessive regulation [1][10]. Group 1: Evolution of Advertising Law - The implementation of the new Advertising Law has led to significant growth in the scale and quality of the advertising industry in China, creating a healthier market ecosystem [1]. - The regulatory framework has evolved to address emerging sectors such as internet advertising and celebrity endorsements, with specific guidelines established to fill regulatory gaps [1][2]. Group 2: Challenges Faced by Advertising Regulation - The traditional advertising regulation model is increasingly challenged by technological advancements and the shift to digital marketing, which has transformed how advertisements are disseminated [4][5]. - New marketing methods, such as algorithm-driven recommendations and live-streaming sales, complicate the application of existing advertising laws, as they do not fit neatly into the traditional regulatory framework [6][7]. Group 3: Need for Regulatory Reform - The article advocates for a dual transformation of the advertising law system: deregulation and digitalization, to better align with current market practices [9][10]. - Deregulation should focus on establishing basic safety lines rather than imposing stringent pre-approval processes for all advertising activities [9][10]. - Digitalization requires the advertising law to address the unique challenges posed by online marketing, necessitating updates to existing regulations or the creation of new legal frameworks [11]. Group 4: Reflection on Enforcement Issues - The article highlights the need to reassess certain enforcement practices, such as the absolute prohibition of misleading language, which may not always mislead consumers in the digital age [12]. - A balanced approach is necessary to protect consumer rights while allowing for effective marketing practices, reflecting the changing landscape of consumer behavior in the internet era [12].