Workflow
真我GT 8 Pro
icon
Search documents
真我宣布与理光达成影像战略合作 将“GR味儿”引入手机
Feng Huang Wang· 2025-10-09 01:44
Core Insights - Realme has announced a strategic partnership with Ricoh Imaging to integrate the iconic imaging style of Ricoh's GR series cameras into smartphones [1] - The collaboration is a four-year deep technical co-creation rather than a simple brand collaboration, initiated in 2021 [1] - The partnership involves extensive technical discussions and factory visits, with Realme engineers working closely with Ricoh's optical and color engineers [1] Company Collaboration - The partnership aims to faithfully reproduce the acclaimed imaging quality of Ricoh GR series cameras, referred to as "Ricoh GR flavor," in mobile devices [1] - Key areas of joint development include sensor calibration, light and shadow algorithms, color science, and the unique street photography philosophy of Ricoh GR series [1] - The goal is for smartphones to truly understand and utilize the "light and shadow language" of Ricoh GR cameras [1] Product Launch - The first product resulting from this collaboration will be the upcoming flagship smartphone, Realme GT 8 Pro [1] - The GT 8 Pro is expected to have unique market competitiveness in imaging, particularly in street photography and light performance [1]