理光GR系列相机

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真我宣布与理光达成影像战略合作 将“GR味儿”引入手机
Feng Huang Wang· 2025-10-09 01:44
凤凰网科技讯(作者/于雷)10月9日,真我realme副总裁徐起在其微博宣布,realme与理光映像正式达 成影像战略合作。理光经典的GR系列相机影像风格,将首次被引入到智能手机产品中。 此次合作的覆盖范围极深,从底层的传感器调校,到上层的光影算法、色彩科学,乃至理光GR系列独 特的街拍哲学,都成为了双方共同研发的重点。徐起表示,合作的目标是让手机真正理解并运用理光 GR相机的"光影语言"。 此次战略合作的首款落地产品,将是即将发布的年度旗舰手机真我GT 8 Pro。该机型将在影像,特别是 街头摄影和光影表现力方面,具备独特的市场竞争力。 据披露,双方的合作并非简单的品牌联名,而是一项长达四年的深度技术共创。自2021年起,realme团 队与理光GR团队便启动了沟通。在此期间,双方不仅开展了数十轮技术研讨会和工厂互访,realme方 面甚至派遣工程师团队入驻理光,与理光的光学及色彩工程师进行联合研发,旨在将理光GR系列相机 备受推崇的影像质感,即"理光 GR 味儿",在手机端进行忠实还原。 ...
配货才能买的理光GR,越挨骂,越涨价
36氪· 2025-08-18 00:08
Core Viewpoint - The article discusses the evolution and market positioning of the Ricoh GR series cameras, highlighting their status as a high-value item in the photography community, akin to "electronic Maotai" due to their high resale value and demand [12][22][33]. Group 1: Product Evolution and Market Impact - The Ricoh GR series has transformed from a compact camera for casual photography to a sought-after item among enthusiasts, with the GR III and upcoming GR IV models being particularly notable [10][12][33]. - The GR series has maintained a strong cultural significance, with endorsements from renowned photographers like Daido Moriyama, which has elevated its status in the market [33][34]. - The GR IV is expected to enhance features such as image quality and usability, but its release has sparked discussions about potential price increases for the GR III in the second-hand market [40][42]. Group 2: Pricing and Resale Value - The GR series has seen significant price appreciation, with models like the GR II originally priced at 4800 yuan now selling for around 5588 yuan in the second-hand market, indicating its status as a collectible [22][33]. - The phenomenon of "hunger marketing" has contributed to the GR series' scarcity, leading to inflated prices and high demand, making it difficult for consumers to purchase at retail prices [14][37][42]. - The article notes that the GR III has been consistently priced higher than its original retail price due to its popularity and limited availability, reinforcing its image as a high-value item [12][18][33]. Group 3: Cultural Significance and Consumer Behavior - The GR series has become a cultural symbol among young urbanites, often used as a prop for social media rather than solely for photography, reflecting a shift in consumer behavior [6][47][54]. - The article highlights the dual role of the GR series as both a photography tool and a financial asset, with some consumers viewing it as a better investment compared to traditional financial products [49][52][60]. - The increasing trend of using cameras as status symbols among the middle class has led to a market where the GR series is perceived as a high-priced toy rather than just a functional device [54][60].