Core Insights - The article highlights the launch of a new oral flea and tick treatment for dogs, FRONTPRO, by Boehringer Ingelheim at the 27th Asia Pet Expo in China [1][2] - There is a growing trend in China where pet ownership is increasing, leading to a heightened focus on pet health management among owners [2][4] Company Developments - Boehringer Ingelheim aims to enhance medication compliance with innovative products like FRONTPRO, which is designed to be palatable and easy to administer [2][4] - The company plans to continue introducing innovative solutions to meet the diverse health needs of pets throughout their lifecycle, from prevention to treatment [4] Industry Trends - The relationship between pets and their owners is evolving, with pets increasingly seen as family members, which raises the demand for better health management solutions [2] - Pet owners are willing to invest significantly in preventive care, with some spending at least 500 yuan monthly on health products for their pets [2]