Core Viewpoint - The article highlights the success of a lottery sales outlet in Bozhou, where the salesperson, Xiao Jian, has utilized his expertise and dedication to significantly increase sales and attract new customers through effective strategies and community engagement [1][4]. Group 1: Sales Performance - The lottery sales outlet in Qiaocheng District ranked among the top 100 in computer ticket sales and top 60 in "Happy 8" sales in the province during the first half of 2023 [1]. - Xiao Jian's outlet frequently ranks in the top three in sales competitions organized by the municipal lottery center [1]. Group 2: Customer Engagement Strategies - Xiao Jian identified that many customers lacked effective strategies for selecting lottery numbers, leading to low winning rates, and positioned himself as an expert to guide them [2]. - He developed his own number selection methods by studying various game strategies and learning from online experts, which resulted in increased customer satisfaction and sales [4]. Group 3: Community and Customer Loyalty - Xiao Jian actively engages with customers by explaining lottery rules and ensuring they understand how to participate in promotional activities, fostering trust and loyalty [5]. - He participates in community service and charity events, enhancing his reputation and connection with local residents and lottery players [5]. - Over the years, Xiao Jian has transformed his view of the lottery business from merely a job to a lifelong commitment to supporting public welfare through lottery sales [5].