Core Viewpoint - Guizhou Kemi Liquor Industry, previously known as Guizhou Kobe Liquor Industry, has faced legal action for trademark infringement related to the late NBA star Kobe Bryant, leading to a decision to abandon the disputed trademark and issue a public apology to Vanessa Bryant [1][2][3] Group 1: Company Actions - Guizhou Kemi initially registered under the name "Guizhou Kobe Liquor Industry" but later changed to "Kemi Liquor," continuing to use Kobe's logo and related imagery in promotions, which resulted in legal disputes [2] - The company has invested over 4 million yuan (approximately 0.57 million USD) in trademark acquisition, production, and marketing but has decided to cease using the disputed trademark [3] Group 2: Public and Expert Reactions - The incident has sparked public debate, with some criticizing the company for exploiting celebrity status and lacking legal awareness, while others suggest the need for reflection on trademark compliance [4] - Experts highlight the increasing strictness of international trademark protection, warning that unauthorized use of celebrity names, images, or related identifiers can lead to significant legal repercussions [5]