Core Viewpoint - The "Tianfu Canola Oil" brand is significantly expanding its market presence and product offerings, enhancing the quality and reputation of Sichuan's canola oil industry through innovation, standardization, and effective marketing strategies [6][12][13]. Brand Development - "Tianfu Canola Oil" was established as a provincial public brand in November 2018, aiming to elevate the quality and branding of Sichuan's canola oil products [6]. - As of September 2023, the number of authorized products has increased to 73, with 26 collaborating enterprises, indicating a growing network and market reach [6][7]. Quality Standards and Management - Sichuan has implemented a series of standards to ensure quality control across the entire production chain, including technical specifications for canola seed cultivation and oil processing [7][8]. - A management approach has been established to ensure that only high-quality products are associated with the "Tianfu Canola Oil" brand, promoting a competitive environment among authorized enterprises [8]. Technological Innovation - The establishment of a breeding base in Qionglai City aims to develop new canola varieties suited to Sichuan's ecological conditions, with the "Chuan You 81" variety achieving an oil content of 51%, an 11% increase over typical varieties [9][10]. - Significant advancements in technology for canola cultivation, processing, and quality control have been made, supported by various agricultural institutions [11]. Marketing and Outreach - "Tianfu Canola Oil" has actively participated in numerous trade fairs and promotional events, enhancing brand visibility and market penetration, with notable participation in events across major cities [12][13]. - The brand has successfully entered over 8,000 chain supermarkets and 150,000 high-end community kitchens, with significant online exposure and sales through e-commerce platforms [13]. Economic Impact - The Sichuan grain and oil processing industry has surpassed a value of 300 billion yuan, with "Tianfu Canola Oil" contributing to this growth [13]. - The brand's value has reached 12 billion yuan, with a reported sales increase of 42.8% year-on-year in the first half of 2025, indicating strong market performance and consumer acceptance [13].