Group 1 - The parent-child consumption market is thriving during the Dragon Boat Festival, coinciding with International Children's Day, showcasing its vibrant appeal [1] - The "New Chinese-style tourism" is gaining popularity among tourists, with families traveling from regions like Shandong and Hebei for unique experiences [2][6] - Cultural experience-focused travel models are becoming standard in the tourism market, with customized itineraries that include traditional crafts and interactive activities [6] Group 2 - The demand for ancient costume rentals is high, with families specifically seeking themed photography sessions at historical sites like the Temple of Heaven [2][5] - The trend of "light culture + heavy experience" is preferred by parents born in the 1980s, leading to a surge in customized travel packages during the holiday [6] - Traditional festivals are not only cultural heritage points but also leverage consumer upgrades and market vitality, especially during the Dragon Boat Festival this year [6]