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共佳品创创始人宋洪姝:持续以文化为内核,联接多元生态和合作伙伴
Mei Ri Jing Ji Xin Wen· 2025-10-15 03:13
Core Insights - The event "潮玩总动员·2025成都文创产业(粤港澳大湾区)合作对接会" highlighted the importance of cultural creativity in Chengdu's creative industry, as emphasized by COJOY's founder Song Hongzhu [1][4] - The collaboration between Chengdu's creative teams and Dongguan's manufacturing capabilities has been pivotal in producing successful cultural products, such as the "显眼包" for the Chengdu Universiade [1][4] - COJOY has developed a replicable methodology for transforming abstract cultural concepts into popular visual symbols, demonstrating their capability in serving major city events [4] Company and Industry Summary - COJOY's design for the "显眼包" was a result of multiple collaborations with Dongguan manufacturers, focusing on practicality and environmental sustainability [4] - The company has successfully created a series of cultural products, including the "古蜀之眼" for the Sanxingdui and Jinsha heritage application, showcasing their ability to distill cultural symbols into visual identities [4] - COJOY aims to continue leveraging cultural creativity to empower local initiatives and foster diverse explorations within the creative ecosystem [5]