Core Viewpoint - The article promotes the launch of the fifth generation of CarteLO Flyknit shoes at a significantly reduced price of 79 yuan, emphasizing its value compared to competitors selling similar products at higher prices [1][30][99]. Group 1: Product Features - The fifth generation Flyknit shoes feature an upgraded EVA sole, weighing only 173.9g, which is 120g lighter than the previous generation, enhancing comfort and ease of wear [17][19]. - The shoes utilize a one-piece Flyknit upper with over 10,000 breathable micro-holes, providing excellent ventilation and comfort, making it feel like wearing air-conditioned footwear [13][62]. - The shoes are designed specifically for Asian foot shapes, ensuring a better fit and comfort compared to foreign brands [68]. Group 2: Brand Background - CarteLO, established in 1947 in Singapore, is recognized as a luxury brand with a strong market presence, having thousands of retail stores and being rated as one of the "Top Ten Best-Selling Brands" in the country [10][43]. - The brand has a long-standing reputation for producing comfortable and durable footwear, with previous models being well-received and sold out quickly [5][46]. Group 3: Pricing Strategy - The shoes are offered at a promotional price of 79 yuan, significantly lower than the retail price of 699 yuan, achieved by cutting out middlemen and direct sourcing from manufacturers [30][32]. - The article highlights the affordability of the shoes, suggesting that consumers can purchase multiple pairs for the price of one pair from other brands [99]. Group 4: Consumer Appeal - The article encourages consumers to act quickly due to the limited availability and attractive pricing, suggesting that this is a rare opportunity to purchase high-quality footwear at a low cost [36][99]. - The shoes are marketed as versatile, suitable for various occasions, and appealing to both men and women, with multiple color options available [85][92].