Investment Rating - The report assigns a "BUY" rating for the company, indicating a potential upside in the stock price [7][3]. Core Insights - The company reported a revenue of RMB 6.43 billion for Q2 2025, a year-on-year increase of 4.5%, with a net profit of RMB 1.54 billion, reflecting a significant year-on-year growth of 44.7% [8]. - The company maintains its annual guidance of opening 2,300 new stores and expects revenue growth of 2%-6% for the year [10]. - The report anticipates a continued improvement in profitability, with net profits projected to reach RMB 3.86 billion, RMB 4.33 billion, and RMB 4.97 billion for 2025, 2026, and 2027 respectively, representing year-on-year growth rates of 26.6%, 12.3%, and 14.7% [10]. Company Overview - The company operates primarily in the hotel and resort industry, with a market capitalization of RMB 75.05 billion as of August 20, 2025 [2]. - The company has a diversified product mix, with 52.9% of revenue from leased and owned properties, and 44.6% from managed and franchised operations [4]. Financial Performance - For the first half of 2025, the company achieved a total revenue of RMB 11.82 billion, a year-on-year increase of 3.5%, and a net profit of RMB 2.44 billion, up 41.3% year-on-year [8]. - The gross margin improved to 41.61% in Q2 2025, an increase of 2.3 percentage points year-on-year, driven by the shift towards a light-asset strategy [10]. Market Position - The company is experiencing pressure on domestic RevPAR (Revenue per Available Room), which has seen a decline of 3.7% year-on-year, while overseas operations show signs of improvement [10]. - The company continues to expand its network of managed and franchised hotels, with a total of 11,525 managed hotels as of Q2 2025, a 20% increase year-on-year [10].