Core Insights - MUJI will participate in the China International Import Expo for the third time, celebrating its 20th anniversary in the Chinese market with the theme "The Beauty of Cultivation" [1] - The company will launch a global first collaboration with a hemp designer and showcase its Spring/Summer 2026 collection, emphasizing sustainable beauty from land to clothing [1] - MUJI aims to create a "feel-good" lifestyle for Chinese consumers through a variety of products, including clothing made from Mongolian cashmere, skincare and makeup products fermented from rice bran, bamboo-based furniture, and healthy snacks [1] Company Strategy - MUJI's Chairman and General Manager in China, Kenta Horiguchi, highlighted the benefits gained from previous expos, recognizing the potential and vitality of the Chinese market [1] - The company views the expo as a crucial platform for deepening its market presence, promoting industrial collaboration and innovation, and enhancing consumer communication [1] - As of July 31, MUJI has opened 421 stores across 81 cities in mainland China, with plans to add 43 more stores in the fiscal year 2025, reflecting strong consumer recognition and support [1] Future Outlook - MUJI is committed to actively participating in China's economic development with an open and pragmatic approach, aiming to drive consumption and industrial upgrades [1] - The company seeks to collaborate with consumers to build a sustainable lifestyle, reinforcing its long-term commitment to the Chinese market [1]