Core Viewpoint - The article discusses the backlash against Sam's Club following a significant app redesign that has led to customer dissatisfaction due to misleading product images and hidden key information, exacerbated by recent management changes [3][4][14]. Summary by Sections App Redesign and Customer Reaction - Sam's Club issued an apology on November 3 for the controversy surrounding its app redesign, which has led to calls for cancellations and negative reviews on social media platforms [3][6]. - Users reported that the app features excessive beautification of product images, with critical information often obscured, leading to a disconnect between expectations and actual products received [5][7]. Key Issues Identified - Three main issues have emerged from customer feedback: 1. Severe distortion of product images, particularly in the fresh food section, where items like strawberries and beef are misrepresented [7]. 2. Core product information, such as ingredient lists and nutritional facts, is hidden behind multiple clicks, impacting consumer safety, especially for those with allergies [7][11]. 3. Complicated navigation within the app has frustrated users, particularly older members who struggle to find essential features [7]. Management Changes and Trust Issues - The timing of the app redesign coincided with the appointment of Liu Peng as the new president of Sam's Club China, raising questions about the relationship between management changes and the app issues [4][14]. - Previous management transitions have also contributed to a growing trust deficit among members, with complaints about product quality and transparency surfacing since mid-2025 [17][20]. Product Quality Concerns - Reports of declining product quality have surfaced, including issues with imported milk and paper products, indicating a potential shift in Sam's Club's sourcing and quality control practices [18][20]. - Regulatory actions against Sam's Club for selling unsafe children's products have further damaged its reputation, highlighting ongoing quality control challenges [21]. Market Position and Future Outlook - Despite the controversies, Sam's Club has shown strong sales performance, with projections indicating that it will contribute significantly to Walmart China's revenue in 2024 [23][24]. - Analysts suggest that the current retail landscape is shifting towards online competition, necessitating a reevaluation of Sam's Club's digital strategy to enhance customer engagement and retention [24][25].