Core Viewpoint - Emei Mountain A (000888.SZ) announced a shareholder reward program from December 1, 2025, to January 31, 2026, offering free admission and discounts to shareholders, which led to a significant stock price increase of 10.02% on the first trading day after the announcement [1][10]. Group 1: Shareholder Reward Program - The company will provide free admission to the Emei Mountain scenic area and free rides on the Wanyan cableway for individual shareholders holding more than 500 shares, along with various discounts for their accompanying family members [1][8]. - Additional benefits include hotel discounts, free hot spring access, and discounts on tea and cultural products, with hotel discounts starting as low as 20% [8][9]. - The adult ticket price for the scenic area is 160 yuan, and the cableway ticket ranges from 45 to 60 yuan [8]. Group 2: Market Impact and Analysis - The initiative is seen as an innovative approach to market value management, enhancing shareholder engagement and potentially attracting new investors [1][10]. - The company aims to deepen the concept of sharing development results with shareholders, allowing them to experience the core cultural and ecological resources of Emei Mountain [9]. - Analysts believe that the program could increase visitor numbers by reducing travel costs for shareholders and encouraging them to bring friends and family, thereby enhancing brand visibility and overall visitor traffic [10][11]. Group 3: Industry Context - Since the release of the CSRC's guidelines on market value management in November 2024, many listed companies have initiated similar shareholder reward programs, focusing on enhancing investor returns through various methods [2][12]. - Other companies have also adopted creative reward strategies, including offering free tickets and discounts on various services, indicating a broader trend in the industry towards innovative shareholder engagement [12][13].