Core Insights - Best Buy has launched a new online marketplace platform, significantly increasing the number of products available on its retail website and app by over 100% [1] - This expansion is the largest in terms of total product offerings in the company's history, integrating new products from multiple third-party sellers through Mirakl's marketplace platform [1] Product Expansion - The new marketplace will feature hundreds of new brands and expanded categories, including seasonal decor, automotive technology, office and home supplies, movies, and music [1] - The technology product selection has been broadened to include custom gaming devices and accessories, as well as top electronics from well-known brands like Samsung and Microsoft [1] - Best Buy has also expanded its small appliance product line by introducing brands such as Oster and Martha Stewart, and has tripled the scale of its furniture offerings [1] Customer Experience - Authorized sports merchandise provided by Fanatics will soon be available, offering consumers officially licensed team gear for the first time [1] - The return policy allows customers to return items purchased through the marketplace at Best Buy stores, enhancing the integration of online and in-store shopping experiences [1] - The company's overall goal is to create a more convenient and comprehensive shopping experience by bringing together technology, lifestyle, and entertainment products on a single digital platform [1][2]