Core Viewpoint - The State Administration for Market Regulation (SAMR) aims to address "involutionary" competition that disrupts market order and hinders high-quality development by introducing ten key institutional reforms by 2025, establishing a long-term governance mechanism covering all stages of market activity [1] Group 1: Institutional Reforms - The ten institutional reforms include improvements in laws and regulations, detailed rules, enhanced standards, and collaborative openness, forming a governance "combination punch" [2] - The revised Anti-Unfair Competition Law explicitly regulates typical "involution" behaviors such as forced "choose one" practices by platforms, abuse of rules for fake orders, and forcing merchants to sell below cost [2] - The implementation of the "Mandatory Company Deregistration System" facilitates the exit of dishonest enterprises from the market, optimizing the structure of market entities [2] Group 2: Quality and Innovation Focus - The reforms aim to shift market competition from "price wars" to "quality innovation," addressing issues like "subsidy wars" and low-quality online sales through specific guidelines [4] - The system integrates prevention, regulation, and exit mechanisms, creating a comprehensive governance framework that promotes a virtuous cycle of "quality for price" [4] - The approach includes differentiated strategies, imposing strict constraints in safety-critical areas while encouraging compliance in innovative sectors and enhancing standards in competitive industries [4] Group 3: Enforcement and Compliance - The revised Anti-Unfair Competition Law strengthens regulations against new forms of "involutionary" competition, including prohibiting false evaluations and malicious defamation by competitors [6] - It also prohibits large enterprises from abusing their dominant position to impose unreasonable payment terms on small and medium-sized enterprises, addressing their financial difficulties [7] - The "Mandatory Company Deregistration System" establishes a clear and efficient exit mechanism for non-viable businesses, ensuring that market resources are reallocated effectively [8][9]