Core Viewpoint - CHANDO has submitted its IPO application to the Hong Kong Stock Exchange, facing multiple challenges including high revenue dependence on its main brand and fluctuating net profits [1][5][6]. Company Overview - CHANDO is the third-largest domestic cosmetics group in China based on retail revenue projections for 2024, with a valuation exceeding 7.1 billion RMB after a recent investment from L'Oréal [5][6]. - The company has five major brands, with CHANDO accounting for over 94% of its revenue, peaking at 95.9% in 2023 [11][12]. Financial Performance - In the first half of 2025, CHANDO reported revenue of 2.448 billion RMB, with a total revenue growth from 42.92 billion RMB in 2022 to 46.01 billion RMB in 2024, reflecting a compound annual growth rate of only 3.5% [8][9]. - The net profit fluctuated significantly, reaching 3.02 billion RMB in 2023 but dropping by 37.1% to 1.9 billion RMB in 2024, before recovering to 1.91 billion RMB in the first half of 2025 [8][9]. Market Position - CHANDO ranks sixth among domestic beauty companies, with competitors like Pechoin and Shanghai Jahwa achieving significantly higher revenues [6][7]. - The company's gross margin has improved from 66.5% in 2022 to 70.1% in the first half of 2025, but it still lags behind industry leaders [9]. Marketing and Sales Strategy - CHANDO's sales and marketing expenses reached 27.17 billion RMB in 2024, accounting for 59% of its revenue, which is 14.3 times its net profit for the year [15]. - The company has a high reliance on online sales, with online revenue constituting 68.8% of total revenue in the first half of 2025, primarily from direct online sales [16]. Challenges - The heavy reliance on the CHANDO brand and skincare products limits the company's ability to adapt to market risks and explore new growth opportunities [13]. - The increasing competition in the e-commerce space and rising customer acquisition costs may further pressure the company's profit margins [16].

Core Viewpoint - CHANDO Global Holdings Limited is preparing for an IPO on the Hong Kong Stock Exchange, with a pre-IPO valuation exceeding 7.1 billion RMB, aiming to enhance its market presence and operational capabilities [3][7]. Company Overview - Founded in 2001, CHANDO has become the third-largest domestic cosmetics group in China, offering a comprehensive range of products across five main brands, including its flagship brand CHANDO [3][4]. - As of June 30, 2025, CHANDO's main brands provide a total of 522 SKUs, with the flagship brand accounting for a significant portion of the group's revenue [4][5]. Financial Performance - Revenue figures for CHANDO from 2022 to 2024 are 4.292 billion RMB, 4.442 billion RMB, and 4.601 billion RMB, respectively. In the first half of 2025, revenue increased from 2.301 billion RMB in 2024 to 2.448 billion RMB [7]. - Adjusted net profits for the same period were 139 million RMB, 313 million RMB, and 203 million RMB, with the first half of 2025 showing an increase from 186 million RMB in 2024 to 219 million RMB [7]. Market Position and Brand Recognition - CHANDO is recognized as the second-largest domestic cosmetics brand in China based on retail sales for 2024 and has maintained a top-two position for 12 consecutive years [4][5]. - The brand leads in consumer recognition, purchase frequency, and repurchase intention among surveyed domestic cosmetics brands [4]. Digital and Operational Strategy - CHANDO has established a comprehensive digital operation model, leveraging a unique inventory system to enhance supply chain, inventory, production, sales, and consumer data analysis [5]. - As of June 30, 2025, CHANDO has over 3.77 million registered members, with a repurchase rate of approximately 32.4%, surpassing the industry average [5]. Sales Channels and Expansion - The company has a robust presence across major e-commerce platforms in China and has established over 62,700 retail points nationwide, including various retail formats [6]. - CHANDO is also expanding its international market presence, with products now available in North America and Southeast Asia [6][7]. IPO Fund Utilization - The net proceeds from the IPO will be primarily used to enhance direct-to-consumer (DTC) capabilities, improve online and offline sales network synergy, invest in R&D, and expand overseas market operations [8].