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新场景带来新体验 “电影+”正加速赋能更多产业
Yang Shi Xin Wen Ke Hu Duan· 2026-01-10 01:26
Group 1 - The film industry is expanding its boundaries, enabling more industries and people to engage with cinema, including those with visual impairments [1][5] - A special cinema in Zhejiang has introduced audio descriptions for films, allowing visually impaired individuals to enjoy movies through sound [1][5] - The "Light Cinema" initiative has screened 189 films in the past year, reaching over 80% of the visually impaired population in the city [5] Group 2 - The city has created 50 "Bright Screening Rooms" linked to local services to enhance accessibility for visually impaired individuals [3][6] - Road improvements and cinema upgrades have been implemented to facilitate better access for disabled individuals [6][8] - The initiative aims to provide equal access to public cultural services for visually impaired individuals, enhancing their quality of life [8] Group 3 - Over 2,000 cinemas have been adapted for elderly audiences, with more than 35% coverage of senior-friendly screening rooms [8] - The film industry is becoming a crucial link for domestic products to expand internationally, with many products being co-branded with film IPs [8][11] - Since partnering with domestic film IPs, companies have seen a significant increase in demand for co-branded products, leading to higher profits [11][13] Group 4 - The empowerment of film IPs has resulted in overseas revenue reaching 5.85 billion yuan in the first three quarters of 2025, a 28.7% increase from the previous year [13] - The number of overseas direct stores has increased from 422 to 637, showing a growth of over 50% [13] - Companies are developing IP operation platforms to integrate various domestic IP resources and enhance product offerings for different age groups [15] Group 5 - The film industry is becoming a new economic engine, influencing investment, consumption, and exports [15][19] - Advancements in film technology are driving upgrades in consumer electronics, with new devices supporting high-quality film playback [15][17] - The integration of film technology with the automotive industry is creating "mobile cinemas," enhancing the travel experience for consumers [17][19] Group 6 - The rise of mobile smart devices and evolving audience preferences are leading to significant improvements in short film production quality, transitioning from low-cost to high-quality content [19][21] - The film industry is positively impacting various sectors, fostering changes that enhance overall industry performance [21]