Core Viewpoint - WAI O Studio aims to expand the candle market by encouraging competition, believing that more players will help grow the niche into a mainstream market [2][14]. Product Development - WAI O Studio specializes in handmade aromatic candles, emphasizing the precision required in their production, such as maintaining a strict temperature range of 3°C for certain products [5][9]. - The studio plans to showcase a variety of products at the upcoming "Good Life Expo," including artistic candles and unique wax-made items that resemble leather [6][8]. - The product line includes two sub-brands: "Wenwen," focusing on traditional Chinese aesthetics, and "Super Chestnut," targeting younger consumers [9]. Market Strategy - The studio is adapting to market changes by developing high-end and artistic series while also focusing on emotional value products that resonate with younger audiences [10]. - WAI O Studio is exploring educational opportunities, offering courses on candle-making and scent blending, which have attracted a diverse range of participants, including young men [14]. Industry Perspective - The founders believe that increased competition in the candle industry will lead to greater consumer education and market growth, ultimately benefiting all players involved [14]. - The studio's experience in organizing markets has informed their product focus, allowing them to identify trends and consumer preferences effectively [14]. Event Participation - WAI O Studio will participate in the first "Good Life Expo" from June 27 to 29, 2023, in Beijing, which aims to connect quality brands with market opportunities [16][17].