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海南各大景区打造“全场景避暑体验”
Hai Nan Ri Bao· 2025-07-23 02:36
Core Viewpoint - Hainan's tourism industry is enhancing its offerings to create a "cool summer experience" for visitors, integrating natural landscapes, cultural elements, and wellness services to attract a diverse range of tourists [2][5]. Group 1: Tourism Development - Hainan has 86 scenic spots rated 2A and above, with many tourists opting for these locations to escape the summer heat [2]. - Scenic areas like the Shenyu Island Cultural Tourism Resort are upgrading facilities and services to enhance visitor experiences [2][3]. - The focus is on attracting younger demographics, particularly urban professionals aged 35 to 45, with a reported 10% year-on-year increase in wellness tourism visitors [3]. Group 2: Unique Experiences - The Bailing Valley Li and Miao Cultural Tourism Area features traditional boat-shaped houses that provide physical cooling and cultural experiences, such as tasting local beverages [3][4]. - Various activities are being introduced across different scenic spots, including night runs and concerts at the top of mountains, and water activities in shaded areas [4]. Group 3: Strategic Initiatives - Since March, Hainan has implemented a comprehensive upgrade action plan focusing on infrastructure, service experience, and digital empowerment in tourism [5]. - The provincial tourism authority aims to enhance both the soft and hard capabilities of scenic spots, promoting a "cool summer" brand for Hainan tourism [5].