Core Insights - Skechers reported a record quarterly sales of $2.41 billion for Q1 2025, reflecting a 7.1% increase compared to Q1 2024, and a 9.0% increase when adjusted for constant currency [1] - The company's direct-to-consumer (DTC) sales grew by 6.0%, while wholesale sales increased by 7.8% [1] Regional Performance - International sales accounted for 65% of total business, with Europe, the Middle East, and Africa seeing a 14% increase, and the Americas growing by 8% [1] - Although sales in the Asia-Pacific region experienced a slight decline, some markets continue to show positive growth [1] Strategic Focus - The company aims to enhance its investment in product development, marketing, and infrastructure in the Chinese market, which is viewed as having significant growth potential [1] - Skechers plans to continue focusing on innovation and expanding its successful lifestyle series while increasing investment in brand demand creation [1] Leadership Insights - The COO emphasized the strong global demand for Skechers' products, highlighting the importance of diverse distribution channels and affordable pricing [1] - The CEO noted that the brand's commitment to comfort, innovation, and quality has been fundamental to its success over the past thirty years [1] - The CFO expressed confidence in the brand's ability to navigate current market challenges and maintain resilience [1] Commitment to China - The company is dedicated to a "China for China" approach, increasing investments in product innovation, marketing upgrades, and supply chain optimization [1] - The CEO of Skechers China emphasized the strategic importance of the Chinese market and the commitment to providing better service experiences for consumers [1]