Group 1 - The number of sponsors for the Scottish Premiership has increased to 20, which is more than three times the number at the start of the season [1] - The sponsorship fee for the Scottish Premiership has surged to 3 million yuan, indicating a high demand for sponsorship opportunities [1] - The continuous high interest in the Scottish Premiership has led to a situation where sponsorship slots are in high demand and difficult to obtain [1]