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本来生活携手“贵州村超”亮相广州消费帮扶展览会
Zheng Quan Ri Bao Wang· 2025-08-22 09:48
Core Viewpoint - The Guangzhou Consumption Assistance Exhibition aims to promote the integration of agricultural products from poverty-stricken areas with the Guangdong-Hong Kong-Macao Greater Bay Area market, featuring innovative interactive activities to enhance public engagement and awareness [4][5]. Group 1: Event Overview - The Guangzhou Consumption Assistance Exhibition took place from August 22 to 24, covering an area of 20,000 square meters and featuring over 300 assistance enterprises, attracting more than 1,000 professional buyers [4]. - The theme of the exhibition is "Consumption Assistance, Win-Win Cooperation," focusing on the precise connection between agricultural products from assisted regions and the Greater Bay Area market [4]. Group 2: Company Involvement - Beijing Benlai Workshop Technology Co., Ltd. (referred to as "Benlai Life") played a significant role as a co-organizer, collaborating with the "Guizhou Village Super" IP to enhance the exhibition's outreach and engagement [4][5]. - Benlai Life announced the "2025 Guangzhou Consumption Assistance Quality Product Directory" during the opening ceremony and signed strategic cooperation agreements with various organizations to improve the supply chain for quality agricultural products entering the Greater Bay Area [5]. Group 3: Interactive Activities - The exhibition featured 12 themed check-in points that combined product experiences with interactive elements from the "Guizhou Village Super," and initiated a "Guangzhou Assistance Check-in Challenge" on Douyin to boost visibility among younger audiences [4]. - The interactive segments, including a full venue stamp collection and dual-line engagement, aimed to provide attendees with a tangible sense of rural transformation and involvement in rural revitalization [4].