Core Viewpoint - The 2025 (19th) Zhenjiang Jinshan Cultural Arts and International Tourism Festival will be held from September 20 to October 20, 2025, with the theme "Water Charm City, Zhenjiang Awaits" and aims to create a grand cultural tourism event involving the entire city and its residents [1] Group 1: Event Structure - The festival will feature five major sections: "Mountain Water Fun Tour," "Shopping Together," "Art Exploration," "Drama Accompaniment," and "Cultural and Sports Joy," connecting 40 unique sub-projects and nearly a hundred exciting activities across culture, tourism, and sports [1] - The event will adhere to the principles of "frugality and efficiency" and will implement upgrades in event scenes, product offerings, and cross-sector integration compared to previous years [1] Group 2: Scene Upgrade - The festival will break scene boundaries to create deep experiences in scenic areas, introducing immersive performances and various experiential activities, transitioning from "viewing" to "immersing" [2] - The city will activate its night economy through various markets and events, extending market activities to modern business districts, historical streets, sports events, and university campuses [2] - Consumer promotion activities will be integrated with daily life, allowing more groups to benefit from cultural tourism [2] Group 3: Product Supply Upgrade - The focus will be on thematic and high-quality offerings, with over 50 cultural performances and more than 10 art exhibitions centered around diverse themes such as red culture, cultural fusion, and national unity [3] - Activities will include exhibitions commemorating the 80th anniversary of the victory in the Chinese People's Anti-Japanese War and various artistic performances, providing a high-quality cultural tourism experience [3] Group 4: Cross-Sector Integration Upgrade - The festival will integrate resources from culture, sports, and intangible cultural heritage, offering diverse experiences [4] - The opening ceremony will coincide with a local football match, creating a vibrant atmosphere throughout the city [4] - A "1+3" consumer promotion model will be implemented, featuring a special consumption month with over 200 products and significant discounts for consumers [4]