Core Insights - JD Health is set to open its first self-operated medical beauty store in the Beijing Guomao business district in mid-October, with pre-sales already exceeding 1 million yuan within three days of launching a promotional campaign [2][3] Company Developments - JD Medical Beauty (Guomao Store) has initiated a promotional campaign offering a 300 yuan no-threshold opening gift voucher, which has attracted nearly 1,800 users in just three days [2] - The store's first week of service appointments is nearly fully booked, indicating strong demand [2] - JD Medical Beauty previously opened a medical beauty department at its Yizhuang Health Checkup Center in July, offering various services including skin whitening and laser hair removal [2] Industry Trends - JD is expanding into the medical beauty sector as part of its broader strategy to penetrate local lifestyle services, alongside food delivery and travel [3] - The medical beauty market in China is projected to reach nearly 300 billion yuan in 2024, with significant competition from platforms like Meituan, Taobao, and Douyin [3] - A report from Meituan indicated that nearly 3,000 new medical beauty institutions opened in the previous year, reflecting a 38.5% year-on-year growth [3] - Online channels are becoming increasingly popular for purchasing medical beauty services, with 73% of consumers using online platforms as their primary purchasing method [3]