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劳务品牌矩阵带动190万人就业
Liao Ning Ri Bao· 2025-11-24 01:04
Core Insights - The third National Labor Cooperation and Labor Brand Development Conference was held in Nanning, Guangxi, showcasing Liaoning's unique labor brands and their contributions to employment, industrial development, and cultural heritage [1] Group 1: Labor Brand Development - Liaoning has positioned labor brand development as a key strategy for promoting high-quality employment and supporting economic and social development [1] - The labor brand workforce in Liaoning is projected to reach 1.9 million by 2025, with economic benefits increasing to 199.3 billion yuan, and average income for workers rising by over 15% [1] Group 2: Policy and Support Mechanisms - The province has established a policy support system for labor brand development, including a tiered reward and subsidy mechanism [1] - A provincial expert database, resource library, and standardized evaluation system have been created to provide comprehensive support for labor brand development [1] Group 3: Brand Quality and Standards - Four major initiatives have been implemented to enhance brand quality: brand cultivation, digital empowerment, regional collaboration, and standardization [2] - A unified digital platform for labor brands has been developed, integrating expert management, precise employment services, and skills training [2] - A total of 216 standards have been established for labor brands, promoting their development towards standardization, professionalism, and high-end quality [2] Group 4: Market Impact - The "Xingcheng Swimwear Workers" brand has achieved a 25% share in the international market, while "Yingkou Auto Maintenance Workers" account for 43% of the national export market for similar products [2] - The "Donggang Strawberry Workers" brand has a market value of 7.75 billion yuan, reflecting the growing influence of Liaoning's labor brands [2]