Core Insights - The Vitafoods Europe exhibition in Barcelona from May 20 to 22, 2025, serves as a global platform for the nutrition and health industry, showcasing innovations and future trends [1] - NYO3, a high-end dietary nutrition brand from Norway, emphasizes its commitment to quality and innovation, achieving multiple certifications and awards that reinforce its market leadership [3][4] Group 1: Product Innovation and Market Position - NYO3 has launched three strategic product lines: the high-end Omega-3 "Amundsen Series," the youth-focused "Monk Series," and the beauty-oriented "Ageless Series," with the Amundsen Series featuring a high-phospholipid krill oil product boasting an 80% phospholipid content [4] - The brand has received dual quality certifications from ORIVO, including "5 years of zero defects" and "3 years of gold standard quality," and has been recognized by Euromonitor as the leading global brand in krill oil sales for two consecutive years [3] Group 2: Global Expansion and Strategic Partnerships - NYO3 is expanding its global footprint, having established a presence in 21 countries and regions, including Europe, North America, and Southeast Asia, and is entering the Spanish market with products available in local pharmacies [6] - The company has announced a strategic partnership with HBC, a global leader in salmon functional ingredients, to enter the salmon oil market, further accelerating its globalization efforts [5] Group 3: Engagement in Sports Nutrition - NYO3 is actively entering the sports nutrition market, with its Amundsen krill oil product passing WADA doping tests, confirming its safety for athletes [9] - The brand has signed a partnership with Bryne FK, a football club, to become the exclusive Omega-3 nutritional supplement provider, highlighting its commitment to enhancing athletic performance [9][11] Group 4: Cultural Promotion and Brand Awareness - In celebration of Norway's Constitution Day, NYO3 launched a global giveaway campaign during the 618 shopping festival, promoting Norwegian culture and its health benefits associated with Omega-3 [10] - The company aims to leverage technological innovation and a global perspective to lead changes in the health industry, focusing on research and collaboration to provide effective and safe nutritional solutions [10]