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“村超”“浙BA”的火爆出圈密码
Xin Hua Wang· 2025-08-12 06:04
Core Insights - The rise of grassroots sports events like "Village Super" in Guizhou and "Zhe BA" in Zhejiang showcases a growing trend of local engagement and community participation in sports, attracting significant attention and participation from both players and spectators [1][3][4] Group 1: "Village Super" in Guizhou - "Village Super" has expanded from 20 teams in 2023 to 108 teams in 2025, involving players from various professions in rural areas, emphasizing a "whoever is capable can participate" approach [3] - The event prohibits registered professional players from participating to maintain its grassroots nature and ensure a pure and joyful experience [3] - The local government has effectively combined sports with cultural heritage, showcasing ethnic performances and crafts during the events, which has enhanced community involvement and cultural promotion [8][9][15] Group 2: "Zhe BA" in Zhejiang - "Zhe BA" is designed as an amateur league where participants must be non-professional players, fostering local rivalry and community spirit [4][5] - The league has transformed the spectator experience, making it more personal and emotionally engaging, as local players are often familiar to the audience [5] - The event has been strategically linked to local cultural and economic initiatives, promoting local products and enhancing community identity through various performances and exchanges during matches [12][17]