Core Viewpoint - The second Shaanbei Storytelling Conference was held in Yulin City, focusing on themes such as wartime memories, rural civilization, and contemporary changes, showcasing the importance of Shaanbei storytelling as a national intangible cultural heritage [1] Group 1: Event Overview - The conference took place from September 8 to 10, organized by the China Quyi Artists Association, the Shaanxi Provincial Federation of Literary and Art Circles, and the Yulin Municipal Publicity Department [1] - Activities included excellent program performances, expert seminars, and special performances by renowned artists, aimed at promoting Shaanbei storytelling [1] Group 2: Cultural Significance - Shaanbei storytelling serves as a unique artistic form that records the historical changes of the Shaanbei region, with the Hongshan District being a key birthplace and transmission area [1] - The collaboration between Shaanbei storytelling and the domestic game "Black Myth: Wukong" has revitalized the art form and significantly enhanced its cultural influence [1] Group 3: Future Development - Local officials expressed intentions to use the conference as an opportunity to foster exchanges among Shaanbei storytelling artists, create more contemporary works, and cultivate talented individuals in the field [1] - Yulin City plans to promote the protection, active inheritance, integration of industries, and dissemination of intangible cultural heritage, aiming for new achievements in preservation efforts [1]

Core Insights - The event "Xinjiang is a Good Place" showcased intangible cultural heritage (ICH) from Xinjiang and 25 other provinces, promoting the integration of ICH into modern life [1][3] - The theme of the event was "Cultural Enrichment of Xinjiang, ICH Adds Color," featuring 435 ICH representative projects and 383 ICH inheritors [1][3] - The event has been held for five consecutive years, with a total of 1,450 inheritors participating and 1,217 ICH projects exhibited [3] Group 1: Event Highlights - The event included various activities such as ICH performances, markets, workshops, and online exhibitions, showcasing the diversity of ICH [1] - Participants expressed excitement about the opportunity to engage with traditional crafts and learn about the richness of Chinese culture [1] - The event facilitated creative exchanges among inheritors, leading to innovative ICH products [1][2] Group 2: Collaboration and Learning - Collaboration between ICH inheritors from different regions, such as the integration of Foshan woodblock painting with Hetian mulberry paper, opened new avenues for development [2] - The event emphasized the importance of mutual learning and skill enhancement among inheritors, contributing to market expansion and artistic growth [2][3] - Training programs have been established to support local artisans, resulting in increased income and skill development for over 100 local craftsmen [3] Group 3: Economic Impact - The event attracted over 70,000 visitors, indicating strong public interest in ICH [5] - The "Summer Shopping Month" for ICH in Xinjiang generated over 1.5 billion yuan in sales through live streaming [5] - The popularity of ICH products, such as Edale silk and Hetian jade carvings, highlights the commercial potential of traditional crafts [4][5]

Group 1 - The theme activity "Cultural Enrichment of Xinjiang through Intangible Cultural Heritage" showcased 435 representative intangible cultural heritage projects and 383 inheritors, promoting the integration of intangible heritage into modern life [1][3] - The event attracted over 70,000 visitors, and the "Intangible Heritage Summer Shopping Month" in Xinjiang generated sales exceeding 1.5 billion yuan [5] - The event has been held for five consecutive years, involving 1,450 inheritors and displaying 1,217 representative intangible cultural heritage projects [3] Group 2 - The collaboration between different regions' intangible cultural heritage practitioners, such as the integration of Foshan woodblock painting with Hetian mulberry paper, has opened new avenues for development [2] - The training provided by Yangzhou to over 100 Hetian jade carving practitioners has resulted in the creation of numerous jade carving cultural products that are well-received by consumers [2] - The event featured interactive spaces like "Weaving Dreams," allowing visitors to experience the intricacies of intangible heritage through digital looms [3]

Core Insights - The rise of grassroots sports events like "Village Super" in Guizhou and "Zhe BA" in Zhejiang showcases a growing trend of local engagement and community participation in sports, attracting significant attention and participation from both players and spectators [1][3][4] Group 1: "Village Super" in Guizhou - "Village Super" has expanded from 20 teams in 2023 to 108 teams in 2025, involving players from various professions in rural areas, emphasizing a "whoever is capable can participate" approach [3] - The event prohibits registered professional players from participating to maintain its grassroots nature and ensure a pure and joyful experience [3] - The local government has effectively combined sports with cultural heritage, showcasing ethnic performances and crafts during the events, which has enhanced community involvement and cultural promotion [8][9][15] Group 2: "Zhe BA" in Zhejiang - "Zhe BA" is designed as an amateur league where participants must be non-professional players, fostering local rivalry and community spirit [4][5] - The league has transformed the spectator experience, making it more personal and emotionally engaging, as local players are often familiar to the audience [5] - The event has been strategically linked to local cultural and economic initiatives, promoting local products and enhancing community identity through various performances and exchanges during matches [12][17]

Core Insights - The 2025 Liaoning Provincial Intangible Cultural Heritage Summer Expo aims to invigorate the cultural tourism market during the summer by showcasing the unique charm and contemporary value of Liaoning's intangible cultural heritage [1][2] - The expo features over 40 representative projects of national and provincial intangible cultural heritage, including traditional arts, crafts, medicine, music, dance, drama, and folk customs [1] - The event is designed to transform spectators into active participants and disseminators of intangible cultural heritage, enhancing social awareness of its protection and transmission [1][2] Summary by Sections - **Event Overview** - The expo is hosted by the Liaoning Provincial Public Cultural Service Center and runs from July 31 to August 3, 2025 [3] - It focuses on the theme "Intangible Heritage Integrated into Modern Life" and aims to create an immersive cultural experience platform [1] - **Cultural and Economic Impact** - The expo seeks to inject strong vitality and consumer momentum into Liaoning's summer cultural tourism market, exploring new pathways for economic development through culture [1][2] - It will leverage the advantages of the Liaoning Provincial Museum as a cultural complex to attract visitors from both Liaoning and across the country [2] - **Exhibition Features** - The expo includes a special exhibition area for "Liaoning Quality Products," serving as a window to showcase excellent brand images and boost consumer confidence [2] - Attendees can engage in hands-on experiences with traditional crafts such as paper-cutting and traditional incense making, along with performances of ancient musical instruments and puppet shows [1]

Core Viewpoint - The article highlights the preservation and development of Xiangba Tibetan Opera, showcasing its cultural significance and the efforts made to ensure its transmission to future generations [1][2]. Group 1: Cultural Heritage and Performance - The Xiangba Tibetan Opera, with a history of over 600 years, is recognized as a national intangible cultural heritage and has gained popularity among local audiences [1][2]. - Recent performances in the non-heritage park attracted many villagers, featuring traditional plays such as "Zhimai Gengden," "Zhuowa Sangmu," and "Baimawenba" [1]. Group 2: Transmission and Training - The transmission system in Nanmulin County includes a national-level representative inheritor, a regional-level inheritor, and multiple county-level inheritors, supported by 11 representative projects and training bases [2][5]. - The average age of the inheritor group has decreased to below 35 years, indicating a successful effort in nurturing young talent [5][6]. Group 3: Community Engagement and Future Plans - Local communities actively participate in performances, with many young actors expressing a desire to further their studies in Tibetan opera and showcase it beyond the region [5][6]. - Future plans include integrating traditional Tibetan opera with modern technology and tourism, aiming to enhance its visibility and accessibility in daily life [6].

Core Points - The 2025 China Original Folk Song Festival was inaugurated in Hohhot, aiming to showcase the achievements in the protection and inheritance of traditional music and intangible cultural heritage in China [1][2] - The festival featured various activities including opening performances, cultural fairs, concentrated exhibitions of original folk songs, grassroots cultural outreach, and closing performances [1] - The Ordos sub-venue hosted 65 traditional music performance teams, highlighting the rich diversity of Chinese folk music [1][2] Group 1 - The theme of the festival is "Original Heavenly Sound, Folk Songs of Chinese Feelings," emphasizing the cultural exchanges among different ethnic groups in China [1] - The performances included a variety of traditional music styles, such as pastoral songs, labor songs, and regional instrumental music, showcasing the unique charm of each ethnic group's music [1][2] - The event in Ordos served as a vivid example of the deep integration of intangible cultural heritage and tourism, promoting cultural appreciation and heritage protection [2] Group 2 - The festival featured notable performances such as the Shanxi folk song "Peach Blossom Red, Apricot Blossom White," and the Jiangsu folk song "Planting Across the River," which reflect the local cultural essence [2] - The closing performance included the Shandong Zou City Pingpai Guqing music, demonstrating the extraordinary charm of traditional wind and percussion music [2] - The event was a heartfelt tribute to the collective memory and cultural genes of the Chinese nation, with Ordos providing effective organization and an inclusive atmosphere for this national cultural event [2]

Core Viewpoint - The importance of intangible cultural heritage (ICH) in preserving and promoting cultural diversity and national identity is emphasized, highlighting its role in meeting the spiritual and cultural needs of the people and enhancing cultural confidence [1][2]. Group 1: Significance of Intangible Cultural Heritage - ICH embodies the cultural genes of the Chinese nation, reflecting its richness, diversity, and creativity, serving as a living testament to the continuity of Chinese civilization [1][2]. - ICH acts as a carrier of national spirit, fulfilling the growing spiritual and cultural needs of the populace, thereby enhancing national cohesion and cultural influence [1][2]. - The various skills and cultural values represented by ICH are invaluable assets for humanity, playing an irreplaceable role in deepening exchanges and mutual learning between civilizations [1][2]. Group 2: Principles for Protecting and Inheriting ICH - The protection and inheritance of ICH should adhere to a people-centered approach, recognizing the role of the public in its creation and transmission, which is essential for sustainable development [2][3]. - Respecting the will of the people and incorporating their voices into the protection and transmission practices is crucial, requiring a collaborative platform that involves government and social participation [3][4]. Group 3: Innovation in ICH Protection - The dynamic development of ICH requires integrating traditional skills into contemporary life and production systems, encouraging cross-disciplinary innovation and the creation of culturally relevant products [5][6]. - The fusion of ICH with modern technology is vital for its creative transformation and innovative development, aligning traditional cultural genes with contemporary societal needs [6][7]. Group 4: Technological Empowerment in ICH Protection - The integration of new information technologies such as big data, AI, and blockchain into ICH protection can enhance its preservation and accessibility, creating permanent archives for endangered skills [7]. - Successful cases of technology and ICH integration, such as AI design in Suzhou embroidery and holographic performances of Peking opera, demonstrate the potential for innovative applications in this field [7].

Core Viewpoint - The Sichuan Provincial Committee emphasizes the promotion of cultural heritage protection and the development of cultural tourism, focusing on the integration of intangible cultural heritage and tourism to drive rural revitalization [1]. Group 1: Cultural Heritage and Non-Material Cultural Heritage - The Shu embroidery, recognized as one of China's four famous embroideries, has been listed as a national intangible cultural heritage since 2006, with the Anjing Street area known as the "Hometown of Shu Embroidery" [2]. - The Shu embroidery industry has evolved from a "museum collection" to a "lifestyle trend," with the Anjing Street area transforming traditional skills into a driving force for regional development [1][2]. - The establishment of the Shu Embroidery Industrial Park, which has expanded from 50 acres to over 1,300 acres, serves as a base for the inheritance and development of Shu embroidery [2][6]. Group 2: Talent Development and Education - Anjing Street has trained over 8,000 embroiderers through partnerships with local universities, supplying over 1,300 qualified workers to the industry [3]. - The area has established a multi-level talent pool, with 510 embroiderers holding junior vocational qualifications and 244 holding intermediate qualifications [3]. - Various cultural events and competitions, such as the "Golden Needle Cup" and the International Embroidery Art Week, have been organized to promote the exchange and development of embroidery skills [3]. Group 3: Industry Development and Innovation - The Shu embroidery industry has seen the establishment of a leadership group and the implementation of policies to promote high-quality development, with a projected industry output value of 330 million yuan in 2024 [6]. - The integration of creative design, production, marketing, and cultural experience has created a complete ecological chain for the Shu embroidery industry [6]. - Collaborations with major companies and institutions have led to innovative projects, including the development of an AI-assisted design system and a digital database for Shu embroidery [6][5]. Group 4: Cultural Tourism Integration - The Shu embroidery industry park has developed themed tourism routes that allow visitors to engage in hands-on embroidery experiences while enjoying leisure activities [8]. - The region has hosted various cultural events, such as the Wanchong Sacrifice Song Festival, to promote intangible cultural heritage and attract tourists [9]. - During the recent "May Day" holiday, the district received over 1.05 million visitors, generating a total tourism revenue of 726 million yuan [9][10]. Group 5: Economic Impact and Recognition - The cultural tourism industry in the region has been recognized with several awards, including being named one of the world's top ten rural vacation destinations [10]. - The integration of cultural heritage and tourism is seen as a key driver for high-quality economic development in the region [10]. - The ancient city of Pidu is experiencing a revitalization, showcasing the potential of cultural heritage in economic growth [11].

Core Viewpoint - The article highlights the journey of a young sugar painting artist who has successfully integrated traditional art with modern technology and social media to promote and preserve this cultural heritage [1][4]. Group 1: Background and Personal Journey - The artist has been practicing sugar painting for 13 years and has created over 200,000 pieces [1]. - The initial inspiration came from childhood experiences at fairs, where the artist observed the intricate process of sugar painting by their father [1]. - A pivotal moment occurred at age 14 when the artist was motivated to improve their skills by a promise of receiving a mobile phone for mastering a heart design [1]. Group 2: Business Development and Innovation - In 2022, the artist opened a sugar painting branch and began live streaming their work, attracting significant online viewership with 5,000 live viewers and a total of 300,000 views for a single session [2]. - The artist has embraced short video content creation, leveraging platforms like Douyin to reach a younger audience and engage with them through interactive content [4]. Group 3: Cultural Impact and Future Directions - The artist aims to promote sugar painting in schools, providing hands-on experiences for children to foster interest in this traditional craft [4]. - The shift in societal attitudes towards traditional crafts is evident, with parents now encouraging their children to learn sugar painting, reflecting a change in the perception of cultural heritage [5].