Core Insights - The event "Xinjiang is a Good Place" showcased intangible cultural heritage (ICH) from Xinjiang and 25 other provinces, promoting the integration of ICH into modern life [1][3] - The theme of the event was "Cultural Enrichment of Xinjiang, ICH Adds Color," featuring 435 ICH representative projects and 383 ICH inheritors [1][3] - The event has been held for five consecutive years, with a total of 1,450 inheritors participating and 1,217 ICH projects exhibited [3] Group 1: Event Highlights - The event included various activities such as ICH performances, markets, workshops, and online exhibitions, showcasing the diversity of ICH [1] - Participants expressed excitement about the opportunity to engage with traditional crafts and learn about the richness of Chinese culture [1] - The event facilitated creative exchanges among inheritors, leading to innovative ICH products [1][2] Group 2: Collaboration and Learning - Collaboration between ICH inheritors from different regions, such as the integration of Foshan woodblock painting with Hetian mulberry paper, opened new avenues for development [2] - The event emphasized the importance of mutual learning and skill enhancement among inheritors, contributing to market expansion and artistic growth [2][3] - Training programs have been established to support local artisans, resulting in increased income and skill development for over 100 local craftsmen [3] Group 3: Economic Impact - The event attracted over 70,000 visitors, indicating strong public interest in ICH [5] - The "Summer Shopping Month" for ICH in Xinjiang generated over 1.5 billion yuan in sales through live streaming [5] - The popularity of ICH products, such as Edale silk and Hetian jade carvings, highlights the commercial potential of traditional crafts [4][5]

"非遗+展演""非遗+科技""非遗+购物"……8月15日至19日，由文化和旅游部、新疆维吾尔自治区人民政 府联合主办的2025"新疆是个好地方"非遗援疆主题展示活动（以下简称"主题活动"）在新疆和田地区举 行。非遗舞韵、非遗市集、非遗手作、非遗研学、云上非遗等各具特色，生动展示新疆、新疆生产建设 兵团和其他25个省份非遗保护传承及交流合作成果，推动非遗融入现代生活。 当前，我国建立了国家、省、市、县四级非遗代表性项目名录体系，系统性保护各地区各民族优秀传统 文化，非遗也成为促进各民族交往交流交融、铸牢中华民族共同体意识的载体和纽带。主题活动已连续 举办5年，共1450位传承人参与，展出1217项非遗代表性项目。 山西省级非遗代表性项目民间绣活（繁峙晋绣）以花色繁多、色彩艳丽、粗犷豪放为特点。"这里的刺 绣技艺无法刺绣小件作品，我们将晋绣细腻的针法传授给绣娘，解决了这个问题。"繁峙晋绣省级代表 性传承人贺志坚说。 设计文创、创作新品、合作销售……10年来，在繁峙晋绣传承人的帮助下，"百余名新疆绣娘每年增收 超2万元，她们可以在做绣品的同时照顾家庭。"贺志坚说。 "在'家门口'就能与这么多非遗技艺亲密接触，特别幸 ...

Core Viewpoint - The article highlights the preservation and development of Xiangba Tibetan Opera, showcasing its cultural significance and the efforts made to ensure its transmission to future generations [1][2]. Group 1: Cultural Heritage and Performance - The Xiangba Tibetan Opera, with a history of over 600 years, is recognized as a national intangible cultural heritage and has gained popularity among local audiences [1][2]. - Recent performances in the non-heritage park attracted many villagers, featuring traditional plays such as "Zhimai Gengden," "Zhuowa Sangmu," and "Baimawenba" [1]. Group 2: Transmission and Training - The transmission system in Nanmulin County includes a national-level representative inheritor, a regional-level inheritor, and multiple county-level inheritors, supported by 11 representative projects and training bases [2][5]. - The average age of the inheritor group has decreased to below 35 years, indicating a successful effort in nurturing young talent [5][6]. Group 3: Community Engagement and Future Plans - Local communities actively participate in performances, with many young actors expressing a desire to further their studies in Tibetan opera and showcase it beyond the region [5][6]. - Future plans include integrating traditional Tibetan opera with modern technology and tourism, aiming to enhance its visibility and accessibility in daily life [6].

Core Points - The 2025 China Original Folk Song Festival was inaugurated in Hohhot, aiming to showcase the achievements in the protection and inheritance of traditional music and intangible cultural heritage in China [1][2] - The festival featured various activities including opening performances, cultural fairs, concentrated exhibitions of original folk songs, grassroots cultural outreach, and closing performances [1] - The Ordos sub-venue hosted 65 traditional music performance teams, highlighting the rich diversity of Chinese folk music [1][2] Group 1 - The theme of the festival is "Original Heavenly Sound, Folk Songs of Chinese Feelings," emphasizing the cultural exchanges among different ethnic groups in China [1] - The performances included a variety of traditional music styles, such as pastoral songs, labor songs, and regional instrumental music, showcasing the unique charm of each ethnic group's music [1][2] - The event in Ordos served as a vivid example of the deep integration of intangible cultural heritage and tourism, promoting cultural appreciation and heritage protection [2] Group 2 - The festival featured notable performances such as the Shanxi folk song "Peach Blossom Red, Apricot Blossom White," and the Jiangsu folk song "Planting Across the River," which reflect the local cultural essence [2] - The closing performance included the Shandong Zou City Pingpai Guqing music, demonstrating the extraordinary charm of traditional wind and percussion music [2] - The event was a heartfelt tribute to the collective memory and cultural genes of the Chinese nation, with Ordos providing effective organization and an inclusive atmosphere for this national cultural event [2]

Core Viewpoint - The importance of intangible cultural heritage (ICH) in preserving and promoting cultural diversity and national identity is emphasized, highlighting its role in meeting the spiritual and cultural needs of the people and enhancing cultural confidence [1][2]. Group 1: Significance of Intangible Cultural Heritage - ICH embodies the cultural genes of the Chinese nation, reflecting its richness, diversity, and creativity, serving as a living testament to the continuity of Chinese civilization [1][2]. - ICH acts as a carrier of national spirit, fulfilling the growing spiritual and cultural needs of the populace, thereby enhancing national cohesion and cultural influence [1][2]. - The various skills and cultural values represented by ICH are invaluable assets for humanity, playing an irreplaceable role in deepening exchanges and mutual learning between civilizations [1][2]. Group 2: Principles for Protecting and Inheriting ICH - The protection and inheritance of ICH should adhere to a people-centered approach, recognizing the role of the public in its creation and transmission, which is essential for sustainable development [2][3]. - Respecting the will of the people and incorporating their voices into the protection and transmission practices is crucial, requiring a collaborative platform that involves government and social participation [3][4]. Group 3: Innovation in ICH Protection - The dynamic development of ICH requires integrating traditional skills into contemporary life and production systems, encouraging cross-disciplinary innovation and the creation of culturally relevant products [5][6]. - The fusion of ICH with modern technology is vital for its creative transformation and innovative development, aligning traditional cultural genes with contemporary societal needs [6][7]. Group 4: Technological Empowerment in ICH Protection - The integration of new information technologies such as big data, AI, and blockchain into ICH protection can enhance its preservation and accessibility, creating permanent archives for endangered skills [7]. - Successful cases of technology and ICH integration, such as AI design in Suzhou embroidery and holographic performances of Peking opera, demonstrate the potential for innovative applications in this field [7].

Core Viewpoint - The Sichuan Provincial Committee emphasizes the promotion of cultural heritage protection and the development of cultural tourism, focusing on the integration of intangible cultural heritage and tourism to drive rural revitalization [1]. Group 1: Cultural Heritage and Non-Material Cultural Heritage - The Shu embroidery, recognized as one of China's four famous embroideries, has been listed as a national intangible cultural heritage since 2006, with the Anjing Street area known as the "Hometown of Shu Embroidery" [2]. - The Shu embroidery industry has evolved from a "museum collection" to a "lifestyle trend," with the Anjing Street area transforming traditional skills into a driving force for regional development [1][2]. - The establishment of the Shu Embroidery Industrial Park, which has expanded from 50 acres to over 1,300 acres, serves as a base for the inheritance and development of Shu embroidery [2][6]. Group 2: Talent Development and Education - Anjing Street has trained over 8,000 embroiderers through partnerships with local universities, supplying over 1,300 qualified workers to the industry [3]. - The area has established a multi-level talent pool, with 510 embroiderers holding junior vocational qualifications and 244 holding intermediate qualifications [3]. - Various cultural events and competitions, such as the "Golden Needle Cup" and the International Embroidery Art Week, have been organized to promote the exchange and development of embroidery skills [3]. Group 3: Industry Development and Innovation - The Shu embroidery industry has seen the establishment of a leadership group and the implementation of policies to promote high-quality development, with a projected industry output value of 330 million yuan in 2024 [6]. - The integration of creative design, production, marketing, and cultural experience has created a complete ecological chain for the Shu embroidery industry [6]. - Collaborations with major companies and institutions have led to innovative projects, including the development of an AI-assisted design system and a digital database for Shu embroidery [6][5]. Group 4: Cultural Tourism Integration - The Shu embroidery industry park has developed themed tourism routes that allow visitors to engage in hands-on embroidery experiences while enjoying leisure activities [8]. - The region has hosted various cultural events, such as the Wanchong Sacrifice Song Festival, to promote intangible cultural heritage and attract tourists [9]. - During the recent "May Day" holiday, the district received over 1.05 million visitors, generating a total tourism revenue of 726 million yuan [9][10]. Group 5: Economic Impact and Recognition - The cultural tourism industry in the region has been recognized with several awards, including being named one of the world's top ten rural vacation destinations [10]. - The integration of cultural heritage and tourism is seen as a key driver for high-quality economic development in the region [10]. - The ancient city of Pidu is experiencing a revitalization, showcasing the potential of cultural heritage in economic growth [11].

Core Viewpoint - The article highlights the journey of a young sugar painting artist who has successfully integrated traditional art with modern technology and social media to promote and preserve this cultural heritage [1][4]. Group 1: Background and Personal Journey - The artist has been practicing sugar painting for 13 years and has created over 200,000 pieces [1]. - The initial inspiration came from childhood experiences at fairs, where the artist observed the intricate process of sugar painting by their father [1]. - A pivotal moment occurred at age 14 when the artist was motivated to improve their skills by a promise of receiving a mobile phone for mastering a heart design [1]. Group 2: Business Development and Innovation - In 2022, the artist opened a sugar painting branch and began live streaming their work, attracting significant online viewership with 5,000 live viewers and a total of 300,000 views for a single session [2]. - The artist has embraced short video content creation, leveraging platforms like Douyin to reach a younger audience and engage with them through interactive content [4]. Group 3: Cultural Impact and Future Directions - The artist aims to promote sugar painting in schools, providing hands-on experiences for children to foster interest in this traditional craft [4]. - The shift in societal attitudes towards traditional crafts is evident, with parents now encouraging their children to learn sugar painting, reflecting a change in the perception of cultural heritage [5].

Group 1 - Postal Savings Bank of China (PSBC) is actively providing financial support to small and medium-sized enterprises (SMEs) in the cultural and creative industry, particularly in the Xuan paper and Four Treasures of Study sectors [1][3] - The bank has implemented a monthly routine of visiting local businesses to understand their financial needs and offer tailored loan solutions, such as the 2 million yuan loan provided to Anhui Xuan Yan Cultural Co., Ltd. in 2022 [1][3] - As of early 2025, PSBC's Xuan City branch has issued over 50 million yuan in loans to related enterprises and individuals, addressing the unique funding challenges faced by the local cultural industry [6] Group 2 - The local government is encouraging financial institutions to increase credit support for the Xuan paper and Four Treasures of Study industries, which includes over 500 companies and nearly 50,000 employees in Xuan City [3][6] - The Cao family, known for their traditional Xuan paper-making techniques, has received multiple loans from PSBC to support their operations, including a 300,000 yuan loan for purchasing high-end raw materials and additional support after a flood [3][4] - In response to challenges such as mechanization and a shortage of young talent, the Cao family has utilized bank funding to create a 1,000-square-meter exhibition space to promote their heritage and attract public interest [4]

Core Viewpoint - The article highlights the significance of traditional craftsmanship in the production of fur snowboards in Altay, Xinjiang, showcasing the integration of cultural heritage with modern tourism and sports industries [1][2][5]. Group 1: Traditional Craftsmanship - The production of fur snowboards is a skill passed down through generations, with Slandbek Shahash being a fifth-generation craftsman [2]. - The technique involves using horse leg fur, which enhances speed when going downhill and provides grip when going uphill, demonstrating the ingenuity of local ancestors [2][5]. - Government support has been crucial in preserving this traditional craft, allowing Slandbek to establish a workshop and exhibition space in 2010 [2][5]. Group 2: Tourism and Market Demand - The Altay region has seen a 20% increase in visitor numbers during the 2024-2025 snow season, with around 15,000 daily visitors across four major ski resorts [3][4]. - The workshop has become a popular tourist attraction, with innovative products like mini snowboards being developed for visitors, leading to over 300 sales in a single season [4]. - The rise in interest in fur snowboards has turned them into sought-after souvenirs, contributing to the local economy and tourism growth [4][5]. Group 3: Sports and Education - The Altay region has a rich history in winter sports, with organized training and competitions dating back to the 1950s [5]. - Since 2020, skiing has been incorporated into the educational curriculum, with over 360 registered youth athletes in the region [5]. - Slandbek frequently teaches the craft to younger generations, ensuring the continuation and innovation of this traditional skill within the context of modern sports and tourism [5].

Core Viewpoint - The article highlights the significance of the Uyghur Muqam art as a vital part of Chinese minority culture and its successful preservation and promotion on international stages [1][2]. Group 1: Cultural Significance - The Uyghur Muqam art is a comprehensive art form that integrates singing, dancing, and music, consisting of various styles such as the Twelve Muqam, Dolan Muqam, Turpan Muqam, and Hami Muqam [1]. - The art form was at risk of being lost in the 1940s due to its complex structure and reliance on oral transmission [1]. Group 2: Preservation Efforts - To enhance the protection and transmission of Muqam art, Xinjiang has established research institutions and art troupes dedicated to this purpose [1]. - In 2005, "Chinese Xinjiang Uyghur Muqam Art" was included in the UNESCO Representative List of the Intangible Cultural Heritage of Humanity, marking a significant achievement in its preservation [1]. Group 3: International Recognition - Muqam art has gained popularity in various countries, including Thailand, South Korea, Malaysia, and Indonesia, serving as a cultural bridge that showcases traditional Chinese culture [2]. - The art form has inspired international media representatives, highlighting China's commitment to preserving and promoting its ethnic traditional arts [2].