Core Insights - The "theme park boom" is evident this summer, with related orders increasing by 70% compared to last year, indicating a growing trend towards the "happiness economy" where visitors prioritize personal experiences and quality of life [1][3][7] Industry Trends - Shanghai's Lego Land has seen a significant influx of visitors since its opening on July 5, with approximately 70% of summer tourism orders coming from outside Shanghai, marking a notable increase from the previous year [3][5] - Various theme parks in Shanghai are enhancing their cooling measures and introducing water elements to create a more comfortable experience for visitors during the hot weather [5][7] - The top ten most popular theme parks for summer bookings include Beijing Universal Resort, Zhuhai Chimelong Ocean Kingdom, and Guangzhou Chimelong Safari Park, all of which are optimizing their offerings to attract family visitors [5][8] Visitor Engagement - There is a noticeable increase in visitor interaction with theme parks, as evidenced by the popularity of themed merchandise and social media sharing of experiences [5][7] - International tourists are also contributing to the theme park attendance, with many planning their visits based on online information and recommendations [7][8] Future Outlook - The theme park and attraction industry in China is expected to maintain rapid growth over the next three years, positioning China as a key player in the global amusement market [8]