衢州清水鱼
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以融合之笔,绘“清水鱼跃”新图
Xin Lang Cai Jing· 2026-01-20 17:50
Core Viewpoint - The proposal regarding the "Qing Shui Fish" industry emphasizes the need to shift from selling by weight to selling by quality and brand, which is crucial for strengthening local specialties and promoting rural revitalization [1] Group 1: Industry Overview - In 2024, the total aquatic product output in Quzhou City is projected to reach 84,500 tons, with a comprehensive output value of 3.5 billion yuan, where Qing Shui Fish plays a significant role [1] - The "Quzhou Qing Shui Fish Industry High-Quality Development Action Plan (2024-2027)" aims for a comprehensive output value of 5 billion yuan by 2027, with the fishery output value accounting for over 12% of the total agricultural output [1] Group 2: Current Challenges - The industry is characterized by being "large but not strong," with most products sold as live fish and a lack of high-value-added processing such as prepared dishes and snacks [2] - Despite having a regional brand, the market is flooded with inferior products, which undermines the brand reputation and the interests of fish farmers [2] - The integration of leisure fishing with tourism remains traditional, lacking diverse experiences [2] Group 3: Strategic Recommendations - Focus on "three chains" collaboration to enhance the quality of Qing Shui Fish: - Strengthen the "processing chain" by cultivating leading enterprises and supporting the development of processed products [2] - Establish a "standard chain" to ensure quality and brand integrity through a comprehensive quality standard and traceability system [2] - Develop a "fusion chain" to enhance experiential offerings in tourism, creating integrated experiences that go beyond just consuming fish [2] Group 4: Future Outlook - The integration of policy, capital, technology, and farmers' efforts is expected to elevate the "Qing Shui Fish" to new heights, contributing to the vision of common prosperity [3]