西红柿汁

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“老”码农转新农人,西红柿线上年销1.2亿元
Qi Lu Wan Bao Wang· 2025-09-23 01:47
Core Insights - The article highlights the transformation of Liang Qianan from an engineer to a successful agricultural entrepreneur, focusing on the cultivation and marketing of a premium tomato variety known as "Golden Seed" [1][2][3]. Group 1: Company Development - Liang Qianan transitioned from the internet industry to agriculture, recognizing the potential of the agricultural supply chain in Weifang [2]. - The company initially struggled with low prices in the agricultural market but found success by focusing on high-quality tomatoes, leading to a significant increase in consumer demand [2][3]. - The company invested 7 million yuan to establish a 100-acre base with 28 greenhouses, importing high-quality seeds to ensure superior product quality [3]. Group 2: Agricultural Innovation - The company developed a digital planting system to enhance the quality of tomatoes, collaborating with research institutions for standardized practices [3]. - Innovative farming techniques, such as using drones for monitoring and natural farming methods, were implemented to produce tomatoes with a distinctive taste [3][4]. Group 3: Community Impact - The introduction of the "Golden Seed" tomato has significantly increased the income of local farmers, with earnings from greenhouse cultivation reaching 100,000 to 120,000 yuan per year, compared to traditional crops [6]. - Over 100 villagers have become online sellers through training programs, allowing them to earn additional income through live streaming sales [5][6]. Group 4: Market Positioning - The "Golden Seed" tomatoes achieved top sales on platforms like Tmall and have been featured on national television, indicating strong market presence [4]. - The company plans to expand its model internationally, targeting markets in Thailand and Australia, where tomatoes are sold at higher prices [6].