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文化旅游业要真正强起来,不仅要拼硬件,更要拼软件——赢得更多笑脸与称赞 收获持久人气和效益
Si Chuan Ri Bao· 2025-06-18 08:30
Group 1: Core Insights - The Sichuan Provincial Committee emphasizes the need to enhance the quality of cultural tourism services and consumer experiences, focusing on both hardware and software improvements [1] - There is a call for a comprehensive assessment and enhancement of existing cultural tourism facilities to better meet tourist demands and satisfaction standards [1] Group 2: Hardware Development - The vitality of cultural tourism projects relies heavily on the support of hardware facilities, with local leaders highlighting ongoing projects aimed at improving tourism infrastructure [2] - Specific initiatives include the development of tourist attractions like Luoqian Ancient Town and Yun Ding Zhai, as well as improvements in accommodation conditions across various counties [2] - In Ganzi, there is a pressing need to enhance infrastructure, particularly transportation, to facilitate longer and deeper tourism experiences [2] Group 3: Software Development - A series of innovative service measures centered around tourists, such as flexible parking, extended opening hours, and proactive complaint resolution, are being discussed to enhance visitor experiences [5] - The implementation of a compensation-first policy for complaints aims to reduce dispute resolution time and improve customer satisfaction [5] - The integration of digital technology to analyze and provide real-time information about tourist attractions is seen as a pathway to improve service quality and efficiency [5] Group 4: Talent Development - There is a focus on enhancing the quality of cultural tourism services through talent development, with plans to increase employment support and training for high-level tourism professionals [6] - Educational institutions are also aiming to strengthen talent cultivation in the cultural tourism sector to meet the demands of integrated development [6]