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“软硬”齐抓提升文旅服务品质——三论深入学习贯彻省委十二届七次全会精神
Si Chuan Ri Bao· 2025-06-21 01:18
Core Viewpoint - The development of the cultural tourism industry in Sichuan is driven by the increasing demand for quality life, emphasizing the need for both hardware and software improvements in tourism services [1][2] Group 1: Infrastructure Development - The quality of cultural tourism projects relies heavily on robust infrastructure, which enhances visitor experiences [1] - Key initiatives include modernizing tourism facilities, improving the quality of accommodations, and optimizing transportation networks to support diverse tourism activities [1] - Specific actions include promoting tourism rest stations and enhancing the layout of tourist signage systems [1] Group 2: Service Quality Enhancement - The vitality of cultural tourism consumption is linked to the improvement of service quality, which encompasses various elements such as dining, accommodation, transportation, and entertainment [2] - The focus is on providing personalized, immersive experiences and enhancing the regulatory framework for tourism services to ensure high standards [2] - Sichuan is positioned as a popular destination for inbound tourism, with policies like 240-hour visa-free transit and immediate tax refunds expected to boost visitor numbers [2] Group 3: Visitor-Centric Approach - The strategy emphasizes placing visitor needs and experiences at the forefront, aiming to convert first-time visitors into repeat tourists [2] - Continuous improvement efforts are necessary to address weaknesses in service delivery, ensuring that Sichuan's cultural tourism gains lasting popularity and economic benefits [2]
文化旅游业要真正强起来,不仅要拼硬件,更要拼软件——赢得更多笑脸与称赞 收获持久人气和效益
Si Chuan Ri Bao· 2025-06-18 08:30
Group 1: Core Insights - The Sichuan Provincial Committee emphasizes the need to enhance the quality of cultural tourism services and consumer experiences, focusing on both hardware and software improvements [1] - There is a call for a comprehensive assessment and enhancement of existing cultural tourism facilities to better meet tourist demands and satisfaction standards [1] Group 2: Hardware Development - The vitality of cultural tourism projects relies heavily on the support of hardware facilities, with local leaders highlighting ongoing projects aimed at improving tourism infrastructure [2] - Specific initiatives include the development of tourist attractions like Luoqian Ancient Town and Yun Ding Zhai, as well as improvements in accommodation conditions across various counties [2] - In Ganzi, there is a pressing need to enhance infrastructure, particularly transportation, to facilitate longer and deeper tourism experiences [2] Group 3: Software Development - A series of innovative service measures centered around tourists, such as flexible parking, extended opening hours, and proactive complaint resolution, are being discussed to enhance visitor experiences [5] - The implementation of a compensation-first policy for complaints aims to reduce dispute resolution time and improve customer satisfaction [5] - The integration of digital technology to analyze and provide real-time information about tourist attractions is seen as a pathway to improve service quality and efficiency [5] Group 4: Talent Development - There is a focus on enhancing the quality of cultural tourism services through talent development, with plans to increase employment support and training for high-level tourism professionals [6] - Educational institutions are also aiming to strengthen talent cultivation in the cultural tourism sector to meet the demands of integrated development [6]