（於開曼群島註冊成立之有限公司） (股份代號：02008) 海外監管公告 香 港 交 易 及 結 算 所 有 限 公 司 及 香 港 聯 合 交 易 所 有 限 公 司 對 本 公 告 的 內 容 概 不 負 責 ， 對 其 準 確 性 或 完 整 性 亦 不 發 表 任 何 聲 明 ， 並 明 確 表 示 概 不 就 因 本 公 告 全 部 或 任 何 部 份 內 容 而 產 生 或 因 倚 賴 該 等 內 容 而 引 致 的 任 何 損 失 承 擔 任 何 責 任。 PHOENIX MEDIA INVESTMENT (HOLDINGS) LIMITED 鳳凰衛視投資(控股) 有限公司 上市附屬公司–鳳凰新媒體有限公司 2025 年第二季度之未經審核財務業績公佈 本公告乃由鳳凰衛視投資(控股)有限公司(「本公司」)根據香港聯合交易所有限公司 證劵上市規則第13.10B條而作出。 本公司非全資附屬公司鳳凰新媒體有限公司(「鳳凰新媒體」)(其股份以美國預託股 份之形式於美國紐約證券交易所上市)已於2025年8月13日就鳳凰新媒體2025年第二 季 度 的 未 經 審 核 財 務 業 績 ( 「 業 績 」 ) ...

Core Viewpoint - Phoenix New Media reported a slight revenue increase in Q1 2025, driven by growth in paid services, despite a decline in advertising revenue [1][2]. Financial Performance - Total revenue for Q1 2025 was RMB 155.2 million (approximately USD 21.4 million), a 1.4% increase from RMB 153.0 million in Q1 2024 [1][2]. - Advertising net revenue decreased by 13.1% to RMB 120.5 million (approximately USD 16.6 million) from RMB 138.6 million in the same period last year [1][2]. - Paid services revenue surged by 141.0% to RMB 34.7 million (approximately USD 4.8 million) compared to RMB 14.4 million in Q1 2024 [3]. - Paid content revenue increased by 387.5% to RMB 31.2 million (approximately USD 4.3 million) from RMB 6.4 million in Q1 2024 [3]. Cost and Profitability - Total costs for Q1 2025 were RMB 92.5 million (approximately USD 12.8 million), a decrease of 15.1% from RMB 109.0 million in Q1 2024 due to strict cost control measures [4]. - Gross profit rose by 42.5% to RMB 62.7 million (approximately USD 8.6 million), with a gross margin of 40.4%, up from 28.8% in Q1 2024 [4]. Operating Expenses and Losses - Total operating expenses increased by 25.6% to RMB 101.1 million (approximately USD 13.9 million) from RMB 80.5 million in Q1 2024, primarily due to higher sales and marketing expenses related to new digital reading services [5]. - Operating loss for Q1 2025 was RMB 38.4 million (approximately USD 5.3 million), compared to RMB 36.5 million in Q1 2024 [6]. Other Income and Net Loss - Other income for Q1 2025 totaled RMB 5.0 million (approximately USD 0.7 million), down from RMB 9.7 million in Q1 2024 [7]. - The net loss attributable to Phoenix New Media was RMB 29.7 million (approximately USD 4.1 million), compared to RMB 26.0 million in Q1 2024 [8][9]. Balance Sheet - As of March 31, 2025, the company had cash and cash equivalents totaling RMB 984.5 million (approximately USD 135.7 million) [10]. Performance Outlook - The company expects Q2 2025 total revenue to be between RMB 182.1 million and RMB 197.1 million, with advertising net revenue projected between RMB 148.7 million and RMB 158.7 million [11].