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罨画池:存续千年的西蜀名园
Si Chuan Ri Bao· 2025-07-03 22:57
Core Viewpoint - The article highlights the immersive night performance "Lu You: Dream Back to Yan Hua" at the Yan Hua Pool, showcasing the historical significance and cultural heritage of the site while attracting tourists through innovative experiences and events [2][3]. Group 1: Performance and Visitor Experience - The start time for the night performance has been adjusted from 8 PM to 8:30 PM, enhancing visitor engagement [3]. - The immersive performance combines historical narratives with modern technology, including water screen movies and digital light effects, providing a unique experience for attendees [3]. - Since its premiere at the end of last year, the performance has been staged over 70 times, attracting more than 7,000 viewers [3]. Group 2: Historical and Cultural Significance - Yan Hua Pool, established during the Tang Dynasty, is a well-preserved ancient garden and has historical ties to the poet Lu You, who wrote over 100 poems about the local scenery during his time there [3]. - The museum features three main historical sites: Yan Hua Pool, Lu You Shrine, and the State Confucian Temple, all of which are national cultural heritage sites [3]. - The name "Yan Hua" refers to an ancient dyeing technique that creates colorful patterns, reflecting the vibrant aesthetics of the garden [3]. Group 3: Visitor Engagement and Marketing Strategies - Interactive activities with actors in traditional costumes engage visitors during the day, allowing them to earn "silver tickets" for redeemable cultural products [3]. - The museum attracted a record 266,100 visitors during the autumn ginkgo season last year, indicating a successful marketing strategy [3]. - Plans for future events include enhancing the ginkgo viewing experience and introducing new activities to further boost tourism [3].