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深圳报业集团全面启动系统性变革 全员转型全媒传播 建设现代智媒集团
Shen Zhen Shang Bao· 2025-05-21 06:33
Core Viewpoint - Shenzhen Press Group is initiating a comprehensive systemic reform to transform into a modern intelligent media group that aligns with the city's status and mission, emphasizing the dual enhancement of social and economic benefits [1]. Group 1: Systemic Reform Implementation - The reform is guided by the directives from the 20th National Congress of the Communist Party, focusing on building a media production and dissemination mechanism suitable for the all-media environment [1]. - The implementation plan for the systemic reform (2025-2027) includes seven major transformations: content production, all-media dissemination, evaluation mechanisms, industry transformation, technology transformation, organizational structure transformation, and management and talent system transformation [1]. Group 2: New Organizational Structure - Shenzhen Press Group will establish a new organizational structure of "1 headquarters and 5 centers," integrating resources into three content production centers: News Center, International Communication Center, and Urban Media Center, along with an Industry Center and a Technology Center [2]. - The News Center will focus on enhancing the Shenzhen Special Zone Daily, Reader Special Client, and Shenzhen News Network, aiming to strengthen its core functions in political news, in-depth reporting, professional commentary, and public opinion response [2]. Group 3: Media Innovation and Community Engagement - The group aims to innovate all-media communication by promoting a collective transition in media and transforming the editorial and reporting workforce, enhancing local service through a "rooting project" that covers over 700 communities [3]. - The group will invest in AI technology to build an AI "Deep Intelligent Media Cloud," enabling AI to empower editorial, management, and operational tasks [3]. Group 4: Upcoming Initiatives and Collaborations - A list of major reform initiatives is set to be implemented within the year, including the launch of the 2.0 version of the Reader Special Client and participation in the upcoming 21st Cultural Expo with a dedicated reform zone [3]. - The group plans to collaborate with technology companies like Huawei and Alibaba Cloud, utilizing over 40 years of historical data for a new corpus [3].