Core Insights - Google's AI search functionality has not led to a decline in website traffic, contrary to some reports, with overall click-through rates remaining "relatively stable" compared to the previous year [1][3] - The changes in search patterns have resulted in a differentiation in website traffic, benefiting sites with forums, videos, podcasts, and original content [3] Group 1 - Liz Reed, head of Google's search department, stated that while some users may not click on AI-generated summaries, those who do tend to spend more time on the site to explore topics in depth, indicating that these clicks are more valuable [3] - Google continues to send billions of clicks to websites daily, reinforcing the strong value exchange between search and the web [3] - Despite concerns from digital publishers regarding the introduction of AI features, Google plans to implement larger-scale innovations in search, including testing AI-curated search result pages [3]