Core Insights - The US smartphone market is projected to grow by 9% year-on-year in Q2 2025, driven by strong performances from major carriers [1] - AT&T, T-Mobile, and Verizon reported year-on-year smartphone sales growth of 16%, 20%, and 12% respectively, attributed to aggressive promotional activities [1] - High-end device sales increased by 11% due to these promotional efforts [1] Sales Performance - The average selling price of smartphones rose by 2%, contributing to an 11% increase in smartphone revenue, reaching $17.5 billion in Q2 2025 [5] - The average price of smartphones in the US was $647.53, up from $632.59 in the previous year [5] - Sales in the $300-$599 price segment surged by 48% due to the popularity of the iPhone 16e and the early launch of the Google Pixel 9a [5] Brand Performance - Apple's sales increased by 10% due to strong marketing and sales of the iPhone 16e, supported by carrier promotions [5] - Samsung's smartphone sales grew by 16%, driven by demand for flagship models and effective marketing of the S25 Edge [5] - HMD's sales plummeted by 41%, leading to its exit from the US market, creating opportunities for competitors like Motorola and TCL to capture the low-end market share [6]